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Manager Loyalty Marketing

New York, NY

The Manager of Loyalty Marketing oversees and coordinates the Marketing for JetBlue’s loyalty program, TrueBlue, participating in the development and execution of JetBlue’s strategy for customer loyalty and loyalty marketing. The Manager is a thought leader with the goal of optimizing the structure and design of TrueBlue and loyalty marketing activities, as well as a key player in structuring and directing loyalty marketing analytics.

Essential Responsibilities:

  • Oversees the marketing efforts of TrueBlue as well as the day-to-day management of the loyalty marketing team. Continuously evaluates the structure and offerings of TrueBlue and suggests and implements any necessary changes based on rigorous quantitative and qualitative analysis
  • Coordinates loyalty marketing efforts across broader JetBlue marketing teams
  • Develops loyalty marketing campaigns to drive loyalty to JetBlue, enhance the customer experience and grow lifetime customer value and profitability
  • Supports the Loyalty Partnerships team, leading all go-to-market marketing efforts to acquire new Co-Branded cardmembers while driving spend and engagement with existing cardmembers
  • Supports tactics that increase engagement in the TrueBlue program and reduce attrition of existing members through marketing campaigns
  • Maintains domain expertise of the loyalty space both within and outside of the airline industry 
  • Suggests and evaluates new ways to use marketing efforts to engender customer loyalty and leads roll-out of any new initiatives
  • Collaborates closely with the Director of Loyalty Program and Loyalty Partnerships to ensure that the loyalty strategy and loyalty partnerships strategy are aligned and mutually supportive
  • Manages the loyalty marketing budget (both cost and revenue returns from activities)  
  • Structures and designs any needed analyses and work closely with the Marketing Analytics team to help guide analysis
  • Takes a significant role in the development of crewmembers to support their engagement, growth, and goal achievement    
  • Other duties as assigned

Minimum Experience and Qualifications:

  • Bachelor’s Degree OR demonstrated capability to perform job responsibilities with a combination of a High School Diploma/GED and at least four (4) years of previous related work experience 
  • Three (3) years of airline, loyalty, finance or marketing experience 
  • Two (2) years of experience managing projects or leading teams
  • Strong proficiency in using Microsoft Office, especially Outlook, Excel and PowerPoint 
  • Strong analytical and problem-solving skills, with experience structuring complex analyses and making strategic recommendations and translating complex concepts into simplified and understandable examples
  • Ability to manage multiple competing priorities in a fast-paced environment
  • Comprehension of loyalty program space
  • Ability to build relationships and work across all levels and influence with impact
  • Available for occasional overnight travel (10%)
  • Must be in possession of valid travel documents with the ability to travel in and out of the United States
  • Must pass a pre-employment drug test 
  • Legally eligible to work in the country in which the position is located
  • Authorization to work in the US is required. This position is not eligible for visa sponsorship

Preferred Experience and Qualifications:

  • Master’s Degree in business administration or related field
  • Four (4) years of loyalty marketing experience
  • Ability to cultivate a broad understanding of the entire TrueBlue program including marketing, operations, metrics, financials/liability, customer service and training 
  • Knowledge of and experience using Structured Query Language (SQL), Tableau and other Business Intelligence (BI) Data tools 
  • Knowledge of airline industry trends and travel technology
  • Loyalty Marketing Expertise: Knowledge of customer loyalty and engagement strategies, tactics, tools and production 

Crewmember Expectations: 

  • Regular attendance and punctuality 
  • Potential need to work flexible hours and be available to respond on short-notice
  • Able to maintain a professional appearance
  • When working or traveling on JetBlue flights, and if time permits, all capable crewmembers are asked to assist with light cleaning of the aircraft
  • Must be an appropriate organizational fit for the JetBlue culture, that is, exhibit the JetBlue values of Safety, Caring, Integrity, Passion and Fun 
  • Must fulfill safety accountabilities as prescribed by JetBlue’s Safety Management System
  • Promote JetBlue’s #1 value of safety as a Safety Ambassador, supporting JetBlue’s Safety Management System (SMS) components, Safety Policy and behavioral standards
  • Identify safety and/or security concerns, issues, incidents or hazards that should be reported and report them whenever possible and by any means necessary including JetBlue’s confidential reporting systems (Aviation Safety Action Program (ASAP) or Safety Action Report (SAR))
  • Responsible for adhering to all applicable laws, regulations (FAA, OSHA, DOT, etc.) and Company policies, procedures and risk controls
  • Uphold JetBlue’s safety performance metric goals and understand how they relate to their duties and responsibilities


  • Computer and other office equipment 

Work Environment:

  • Traditional office environment 

Physical Effort:

  • Generally not required, or up to 10 pounds occasionally, 0 pounds frequently. (Sedentary)


  • The base pay range for this position is between $81,000.00 and $136,200.00 per year. Base pay is one component of JetBlue’s total compensation package, which may also include performance bonuses, restricted stock units, as well as access to healthcare benefits, a 401(k) plan and company match, crewmember stock purchase plan, short-term and long-term disability coverage, basic life insurance, free space available travel on JetBlue, and more.


JetBlue Airways is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

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