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Manager, Innovation and Data

Costa Mesa, CA

Who we are:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.


Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.


A manager leads a team of analysts, across multiple clients, in navigating their day-to-day activities and client responsibilities. They lead client work in providing strategic insights and analysis while promoting growth on their accounts.


Responsibilities

  • Provide leadership/mentorship of analysts
  • Contribute to client's direction and strategy by influencing decision-making based on information gained from deep-dive and ad hoc analysis
  • Assist with implementation of client's data strategy
  • Create measurement frameworks that identify KPIs and diagnostic measures for marketing programs 
  • Consult on tracking implementation efforts and ensure tagging follows best practices
  • Align with strategy and channel teams on marketing plans to develop key performance indicators to measure program success, implementing a tagging strategy, analyze data through various tools, and developing both insightful and actionable reports to internal and client teams. 
  • Assist with toolstack recommendations used to measure performance
  • Manage and merchandise marketing optimization programs (e.g.: A/B testing)
  • Implement, collect, and analyze natural language data across social media platforms and provide reporting/insights for internal stakeholders and clients
  • Assist with scoping and manage allocation of work across team members 
  • Review project work output and provide feedback
  • Timesheet approval
  • Advocate for responsible growth of scope within accounts when possible


Required Skills & Experience

  • 2-4 years of online media and measurement experience
  • Strong quantitative and research skills with proven ability to demonstrate data collecting, analyzing and interpretation
  • Expert knowledge of Excel
  • Proven experience leading Media Attribution and Media Mix Modeling
  • Understanding of online advertising planning, buying and performance metrics
  • Experience leading qualitative & quantitative research from proposal to presentation
  • Experience with media reporting platform(s) (Doubleclick, Adwords, Social Reporting Platforms, etc.)
  • Experience with web analytics platform(s) (Adobe, Google Analytics, etc.)
  • Experience effectively managing projects that support multiple clients and stakeholders
  • Experience in analysis, research, and presentation creation


The base salary for this position at the time of this posting may range from $60,000 to $140,000 . Individual compensation varies based on job related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click here for more details.


At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward.


Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond.


Our people are the heartbeat of our organization-creators, doers, innovators, makers, and thinkers-who drive not just marketing, but meaningful experiences that resonate in every action and interaction.


VML is a WPP . For more information, please visit our website , and follow VML on our social channels via Instagram , LinkedIn , and X . 


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