Manager, Digital Marketing

Magic Leap is looking for a digital marketing manager to optimize its market potential by driving awareness and demand through digital channels. The ideal candidate will use knowledge of user experience, website design, SEO, SEM, lead generation and digital promotional marketing to drive traffic and conversions.

Responsibilities

Work with Marketing Team, Commerce/Sales, Creative, Analytics, and all internal business stakeholders to develop digital marketing strategies, plans and assets
Establish website and digital marketing objectives and KPIs and track progress toward goals
Work cross functionally to create new digital lead generation and email marketing programs.
Develop and manage digital marketing campaigns including CPC/CPA programs, paid search, SEO, display, mobile and social.
Understand buyer personas and buyer journeys
Understand and follow brand guidelines for digital marketing
Partner with content marketing to develop campaigns for ML digital properties and work with graphic designers and creative agency to build the necessary assets
Work cross-functionally to develop a consistent online customer experience and identify opportunities to increase conversion and cultivate improved relationships with our audiences.
Stay informed on digital marketing trends and best practices
Track performance of digital marketing campaigns and KPIs. Evaluate market research, test results, and competitive intelligence to adjust digital marketing strategies to meet changing market and competitive conditions. Relay actionable insights to business.

Qualifications

Experience with CMS systems
Experience with digital marketing analytics and reporting tools.
Experience working in the tech sector a plus
BS/BA degree from an accredited college or university
5+ years experience in digital marketing. Previous account management within a digital agency is a plus.
Strong project management/organizational skills required. Formal PMP certification is a plus.
Experience building and executing best practices in all digital functions including: web development, acquisition marketing (email, banner ads, online video, paid search and SEO, etc), and web analytics.
Knowledge of web fundamentals including web design principles and approaches, impact of various technical design choices, and their impact on the user experience

Education

BA/BS in Marketing, Business or equivalent
MBA is preferred

Additional Information

All your information will be kept confidential according to Equal Employment Opportunities guidelines.