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Manager, Acquisition Marketing Optimization

Philadelphia, PA

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines.


We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.


The Xfinity Growth Marketing and Strategy Team has a unique opportunity for a Manager of Acquisition Marketing Optimization. The Manager will be responsible for the ongoing monitoring performance and optimization of Xfinity Mobile promotions, as well as Acquisition Email/SMS tactics. Specifically, the Manager will be focused on timely campaign reporting & promotion performance optimization in partnership with finance and internal analytics team. Additionally, the Manager will be responsible for the ongoing integration of test and learn across XM promotional strategy and Acquisition communications, ensuring continuous improvement/performance against core KPIs.


Reporting into the Director of Acquisition Marketing, the Manager will be responsible for building out promotional reporting to understand health of the business and drive promotion performance optimization. The ideal candidate will ensure timely measurement of promotions and campaigns to continuously optimize efficacy. Additionally, the Manager will need to support analytics and optimization across additional strategic efforts in the University and Movers space.  


Core Responsibilities

  • Establish day to day reporting for Xfinity Mobile promotional usage against daily forecast, in partnership with Finance and Product Device teams. Ensuring business teams have daily view of offer performance and make suggestions to optimize.  
  • Continually monitors and evaluates campaign trend data to forecast in-quarter business needs. Share learnings both with internal stakeholders and division partners for learn share. 
  • Deliver monthly reports with analysis of the performance of campaigns/flows along with strategic recommendations for continual improvement. 
  • Build SMS strategy inclusive of segmentation, building compelling content to effectively engage with subscribers and optimization of campaigns. 
  • Consistently develops complex reports and fully leverages tools to develop insights and key drivers as well as complete overall analysis of performance of Xfinity Mobile promotions, acquisition email performance, and SMS. 
  • Develops recommendations for changes to promotional to optimize overall demand and prioritize performance. Continuously tracks spend per promotion to determine if additional recommendations/changes are needed to maintain budget as well as meet business goals. 
  • Support the always-on test and learn roadmap – inclusive of but not limited to: Promotional message testing, subject line testing, imagery / color testing, messaging, journeys.  
  • Establish campaign dashboard to monitor campaign performance for University and Movers initiatives in partnership with strategy owners. 
  • Ensure project goals, timelines and budget parameters are maintained. Ensures key metrics and learnings communicated both internally and externally. 
  • Collaborates with numerous cross-functional teams, such as Measurement and Insights, Product and Marketing Communications, and Enterprise Business Intelligence. 
  • Consistent exercise of independent judgment and discretion in matters of significance.
  • Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
  • Other duties and responsibilities as assigned.


Relevant Skills and Experience: 

  • 4-5 years of marketing experience, ideally in a B2C, subscription business with significant exposure to promotions and marketing communications 
  • Analytic mindset - Ability to rapidly diagnose trends and develop forecasts. Skills in stitching together data from various sources to build the story 
  • Experience working cross-functionally with creative, .com, legal, editorial, and other marketing groups 
  • Knowledge of test design and comfort building short to long-term roadmaps, managing multiple tests at any point in time 
  • Consistent exercise of independent judgment and discretion in matters of significance. 
  • Regular, consistent and punctual attendance. 
  • Works with minimal supervision, manages own time effectively, maintains control over all current projects/responsibilities. Follows up on all relevant issues. 
  • Employee can adapt to job or organizational changes. Readily accepts new responsibilities and assignments. 
  • Starts assignments without prompting and independently contributes ideas and projects. Sees and acts upon new opportunities. Thinks and acts independently and promptly addresses problems. 
  • Other duties and responsibilities as assigned 


Employees at All Levels Are Expected to:

  • Understand our Operating Principles; make them the guidelines for how you do your job.
  • Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
  • Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
  • Win as a team - make big things happen by working together and being open to new ideas.
  • Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
  • Drive results and growth.
  • Respect and promote inclusion & diversity.
  • Do what's right for each other, our customers, investors and our communities.


Disclaimer:

  • This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.


Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.


Education

Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.


Relevant Work Experience

5-7 Years


Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits.


We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.

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