Lead Development Representative

Epson America Inc.Los Alamitos, CA6 days ago

Principal Accountabilities

In addition to the following Epson's policies and procedures, principle accountabilities include, but are not limited to:


Generate Qualified Leads for Sales

  • Perform a combination of inbound outbound prospecting efforts to qualify and prepare sales opportunities for Epson end-user and commercial channel sales teams 
  • Serves as the main point of contact to build relationships and further qualify leads that have been generated by marketing and scored using a marketing automation platform
  • Engaging in prospecting and cold calling to targeted account lists and appointment setting between prospects and sales teams
  • Qualify prospects against established criteria prior to passing to sales as marketing qualified leads (MQLs)
  • Generate new leads for the sales organization to pursue by engaging in prospecting and cold calling to targeted account lists
  • Appointment setting between prospects and sales teams 
  • Receive pre-determined groups of prospects back from sales to further nurture using both telephone and email
  • Process inbound leads from all sources of marketing activity
  • Works with manager and collaborates with product, marketing, and sales teams to build playbooks, calling guides and lead qualification criteria for specific lines of business 
  • Establishes a strong Epson presence within account base at decision maker and management level
  • Keeps abreast of product lines and industry trends and informs Epson management on developments and trends that may impact customers’ purchases and other business activities in the near and distant future
  • Identifies and understands the customer’s needs and provides solutions using Epson products, programs, and services


Effective Lead Administration

  • Proficiency with Salesforce and marketing automation preferred
  • Accurate and timely administration of leads, contacts, and accounts within CRM, maintaining accurate information, notes, and activities, as well as proper statuses and stages within the system
  • Adheres to all administrative policies and procedures and operates within budgetary constraints
  • Submits weekly activity/call reports; provide accurate weekly forecasts to the marketing and sales organizations on the volume of leads managed at any given time


Relationship Management

  • Builds strong relationships with peers, other departments, and managers to best meet company goals and objectives
  • Interacts with all appropriate internal and external customers to insure successful implementation of sales and marketing strategies with the customer


Success Metrics

  • Qualified leads passed to and accepted by sales
  • Number of appointments set/percentage deemed worthy by sales
  • Opportunity/pipeline value generated from leads passed, generated by marketing


Other Requirements

  • 1-3 years of relevant experience
  • Completion of an undergraduate program or equivalent experience (B.A. or B.S.)
  • Strong verbal and written communication
  • Active listening to assess prospect needs and opportunities
  • Ability to articulate a reasonable premise for every call
  • Ability to perform prospect and account research to prepare for calls
  • Ability to interpret data from marketing automation platform to personalize outbound communications
  • Discipline to maintain high call volumes
  • Natural curiosity to interface with others and ask questions
  • Competitive and motivated; self-starter who takes initiative to achieve goals
  • Team player who is coachable and has an eagerness to learn
  • Sales experience preferred
  • Customer service experience preferred 

Epson America, Inc. is an Equal Opportunity/ Affirmative Action Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, disability and protected veteran status, as well as any other characteristic protected by federal, state or local law.

Subscribe to Job Alerts

All Categories