Lead Content Strategist + Copywriter

San Francisco, CA

At Lyft, our mission is to improve people’s lives with the world’s best transportation. To do this, we start with our own community by creating an open, inclusive, and diverse organization.

We brighten people’s day by rolling up in a Wienermobile. We get them to vaccine appointments and voting booths. We make it easy to get the heck out of Dodge by renting a car in just a few taps. If you’re looking to work on some cool stuff, you’re in the right spot. 

We’re looking for a few specifics, too. Like a people-first mentality and a high EQ, balanced with killer writing chops. As a Lead Content Strategist, you’ll write and oversee content strategy work for Growth and Product Marketing. You will partner with marketing stakeholders to solve business problems for their channels and help teams find new ways to bring their strategies and stories to life.

You should be a seasoned creative with a strong background in copywriting and content strategy. You have a knack for explaining creative concepts to non-creative audiences, and for building memorable stories and copy that cut through the noise. You have a history of providing oversight to creative teams, and driving cross-functional projects. You communicate—and operate—with humor and empathy. 

Join us! We’re working and playing at an incredible moment of joy and optimism. Vaccine access is widely available. People are going out again, albeit carefully. And Lyft has a major role to play in helping people get back out there safely.

When applying, please provide a link to your portfolio.


  • Help guide and mentor in-house and external content strategists, in a high-volume, fast-paced environment
  • Write and edit campaign emails, in-app notifications, landing pages, product naming, and social copy
  • Champion the Lyft brand voice and style throughout all channels
  • Harness research to inform solutions that balance audience needs with business goals
  • Write hard-hitting copy that drives education, action, and performance
  • Partner closely with cross-functional team members to resolve feedback and identify creative solutions to business challenges
  • Present work and advocate for creative choices with stakeholders
  • Quickly adapt to last-minute asks and changing timelines 
  • Guide content strategy for product launches, lifecycle campaigns, experiments, and programs to ensure consistency at every touchpoint
  • Own creative projects and tasks with guidance and support from senior leads


  • 6+ years experience writing for an established consumer brand
  • A link to your portfolio with samples of your work
  • Deadline-driven with strong time management skills
  • Ability to nimbly balance brand voice and style with marketing strategies
  • Detailed in your execution but flexible in your approach
  • Ability to follow legal guidance and balance requirements in striving for the best user experience
  • Ability to address delicate issues with sensitivity and empathy
  • Collaborative with a proactive mindset and excellent communication skills
  • Copy editing experience
  • Has used Lyft as a passenger and/or driver
  • Experience writing for an ESL audience
  • Humor and jazz hands


  • Great medical, dental, and vision insurance options
  • Mental health benefits
  • Family building benefits
  • In addition to 12 observed holidays, salaried team members have unlimited paid time off, hourly team members have 15 days paid time off
  • 401(k) plan to help save for your future
  • 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
  • Pre-tax commuter benefits
  • Lyft Pink - Lyft team members get an exclusive opportunity to test new benefits of our Ridership Program

Lyft is an equal opportunity/affirmative action employer committed to an inclusive and diverse workplace. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by law. We also consider qualified applicants with criminal histories consistent with applicable federal, state and local law.  

Until further notice, Lyft employees working in the United States and Canada in any capacity (on a daily or hybrid schedule, remote, or as a visitor) are required to provide proof that they are fully vaccinated and up to date against COVID-19. Fully vaccinated and up to date means an employee has: 1) received all recommended doses in a primary series of COVID-19 vaccine; and 2) either has received a booster dose or is not yet eligible to receive a booster dose but will do so when eligible. Lyft will maintain records associated with your vaccination history in a way that is compliant with all relevant Federal, state and local laws. Exceptions to this requirement are employees who require religious or medical exemption as approved through Lyft's accommodations process. New employees must provide proof of full vaccination or receive an accommodation exception approval prior to their start date.

This role is work-from-anywhere, excluding the following states and all U.S. territories: Alabama, Delaware, Iowa, Kansas, Mississippi, Oklahoma, West Virginia, Puerto Rico.

For candidates living in Colorado the expected base pay range is $125,160-$156,400, depending on a variety of non-discriminatory factors, including qualifications, experience and geographic location.

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