Intern - Global Midmarket Marketing Social Media Support

Plano, TX

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Our company culture is focused on helping our employees enable innovation by building breakthroughs together. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from. Apply now!

About the SAP Internship Experience Program

The SAP Internship Experience Program is SAP’s global, strategic, paid internship program that provides university students with opportunities to find purpose in their careers.

Three reasons to intern at SAP

Culture of collaboration: meet with mentors, make new friends across the globe and create a thriving personal network.
Project-driven experience: gain cross-functional skills from our virtual and in-person learning sessions, diverse subject matter experts, and project deliverables.
Gain visibility: with SAP Internship Experience Program in your title, you’ll have a global network of SAP leaders, entrepreneurs and career development opportunities at your fingertips.

What you’ll do:

Position title: SAP iXp Intern - Global Midmarket Marketing Social Media Support

Location: Virtual,USA (Central Timezone)

Expected start date: October 2022

In this role, you’ll:

Support a Global Midmarket Marketing social media director on social media programs to drive awareness/interest (engagement), interest (traffic) and consideration/purchase (registrations) targeting Midmarket decision makers, including:

Assisting with the day-to-day operations related to running 6 social media brand channels (Linked In, Instagram, 2 Twitter, YouTube and Facebook accounts), with a primary focus on social creative content development and reporting analytics
Collaborate and develop brand aligned social teasers and social copy for ~50% of the SAP Midmarket social posts
Create replay video clips from virtual events optimized for social media
Create optimal posts for each channel of social media
Plan, map out, and schedule content through Sprinklr for SAP Midmarket editorial calendar
Biweekly / monthly meetings to review the results of social posts used on social channels and employee advocacy tool
Use data to optimize website traffic and engagement with SAP Midmarket content
Execute and review a variety of campaigns to increase engagement or followers specific for each platform
Report on social media analytics in Sprinklr/Excel

Who you are:

We’re looking for someone who takes initiative, perseveres, and stay curious. You like to work on meaningful innovative projects and are energized by lifelong learning.

2+ years of experience in social media for a company brand
Strong in social media analytics: experience with Adobe Analytics and Sprinklr (or similar social tools) is a plus.
Experience in positioning content for social media channels like Twitter, Instagram, Facebook, YouTube, and LinkedIn paired with an eagerness to learn on the job.
Social-first-minded: what content, copy and visuals works well for each social platform (specifically LinkedIn)
Data Driven: pull data, analyze, and propose improvements
Strong eye for detail is critical: being able to spot opportunities in visuals and copy to align to the SAP brand
Excellent communication skills in English and understanding of cultural differences, to work with international colleagues
Excellent planning and project management skills
Strong team player with “Can Do” attitude that loves to connect, collaborate, and upskill
Bachelor's degree
North America time zone
Knowledge of Business-to-Business Social Marketing
A willingness to learn and grow into the many additional facets of the role.
Desire to learn or expand your skillset with Adobe PDF Animations, Adobe Creative Suite, Airtable, Camtasia, Mural, Sprinklr and other tools are a plus.