Integrated Marketing Manager - Marketplace Events

ZoomDenver (CO)5 months ago

Zoom is an award-winning workplace. We have been recognized by Comparably as #1 CEO, Company Happiness, Benefits, Compensation, Diversity, and more! Not to mention we’ve been awarded by Glassdoor as the 2nd Best US workplace & Best Large Company US CEO in 2018, Wealthfront, and Business Insider. Our culture focuses on delivering happiness, our commitment to transparency, and the tangible benefits we provide our employees and our customers.


The Integrated Marketing Manager, Marketplace (Events) will be responsible for formulating and executing marketing programs for products, services and events supporting OnZoom, our online events and experiences marketplace. The position entails partnering cross-functionally to coordinate marketing communications and programs to generate engagement and new opportunities across B2B & B2C audiences. Comfortable working in a fast-paced environment with a positive attitude. 


Responsibilities:

  • Source, plan, manage, and execute marketing programs, primarily in support of product awareness, engagement and lead generation targets
  • Partner with Product and Product Marketing business owners to identify objectives, craft strategy and project plans to deliver successful integrated marketing programs and customer/attendee experiences
  • Leverage data and insights to understand and identify target audience segments (i.e. decision makers, influencers, hosts, end-users, etc.), customizing marketing approach accordingly
  • Manage all aspects of program execution (concepting, intake/scoping, production/activation, measurement, optimization) working cross-department to coordinate tactics and to deliver on-time, on-budget
  • Partner with Product Marketing to develop messaging and content for product releases, education, thought leadership, product awareness, and training
  • Create, source and distribute content where necessary, for example (but not limited to) writing and managing customer communications, email nurtures, digital ads and social media campaigns to drive awareness, lead generation and product adoption
  • Establish KPIs, create review cycle, and provide insights on customer behavior to continually optimize program success and introduce new marketing channels
  • Provide customer insight to Product team for new features, functionality and enhancements
  • Analyze and evaluate programs and strategies to determine current and predict future performance and effectiveness


Requirements:

  • BA/BS degree or equivalent work experience
  • 5+ years of experience running integrated marketing programs
  • Experience marketing digital and/or events platforms
  • Experience and success working in a cross-functional organization, and with a global mindset
  • Experience in video or web conferencing in the cloud preferred
  • Proficiency in SFDC, Pardot, Domo/Tableau, Google Analytics/Optimize
  • Strong program/project management skills a must
  • Team player with strong interpersonal skills
  • Excellent verbal and written communication skills
  • Strong strategic thinking, leadership, communication and analytical skills required
  • Ability to thrive in a fast-paced, deadline-driven, high-growth environment
  • Comfortable on video and presenting in webinars


Check us out with a free download: zoom.us/download


Zoom Video Communications is an equal opportunity employer and evaluates applicants regardless of an individual’s age, race, color, gender, religion, national origin, sexual orientation, disability, veteran status. Our combined differences are what make us Zoom!  


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