Integrated Marketing Manager, Education (K-12)

ZoomDenver (CO)5 months ago

Zoom is growing at an explosive pace by every measure - revenues, people, innovation, and customers. Led by Eric S. Yuan, the #1 ranked CEO on Glassdoor, our unique culture makes Zoom an awesome place to work. We are expanding teams across the organization. If you are motivated by delivering happiness, come join us at Zoom!


The Integrated Marketing Manager, Education (K-12) will be responsible for formulating and executing marketing programs for products, services and events targeted to our Primary and Secondary Education customers. The position entails partnering cross-functionally to coordinate customer communications and programs to generate new opportunities in targeted LOBs/departments and accounts. Comfortable working in a fast-paced environment with a positive attitude. 


Responsibilities:

  • Source, plan, manage, and execute marketing programs, primarily in support of awareness and lead generation targets
  • Partner with Education Vertical business owners to identify objectives, craft marketing strategy and build omni-channel campaigns in support of business goals
  • Leverage customer data and insights to understand and identify target audience segments across customer types (i.e. decision makers, influencers, etc.)
  • Manage all aspects of the campaign process (concepting, intake/scoping, execution, measurement, optimization) working cross-department to coordinate tactics and to deliver on-time, on-budget
  • Partner with Product Marketing to develop messaging and content for product releases, education, thought leadership, product awareness, and training
  • Create or source content where necessary, for example (but not limited to) writing and managing email nurtures, digital ads and social media campaigns to drive awareness and lead generation
  • Leverage customer testimonials and case studies effectively to drive sales
  • Establish KPIs, create review cycle, and provide insights on customer behavior to continually optimize program success
  • Provide customer insight to Product team for new features, functionality and enhancements
  • Analyze and evaluate marketing campaigns and strategies to determine current and predict future performance and effectiveness


Requirements:

  • BA/BS degree or equivalent work experience
  • 5+ years of experience running omni-channel marketing campaigns
  • Experience in Education or related field required
  • Experience and success working in a cross-functional organization, and with a global mindset
  • Experience in video or web conferencing in the cloud preferred
  • Proficiency in SFDC, Pardot, Domo/Tableau, Google Analytics/Optimize
  • Strong program/project management skills a must
  • Team player with strong interpersonal skills
  • Excellent verbal and written communication skills
  • Strong strategic thinking, leadership, communication and analytical skills required
  • Ability to thrive in a fast-paced, deadline-driven, high-growth environment
  • Comfortable on video and presenting in webinars


Check us out with a free download: zoom.us/download


Zoom Video Communications is an equal opportunity employer and evaluates applicants regardless of an individual’s age, race, color, gender, religion, national origin, sexual orientation, disability, veteran status. Our combined differences are what make us Zoom!

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