Inside Sales Representative

Toronto, ON +4

At Canopy Growth, our mission is clear: improve lives, end cannabis prohibition, and strengthen communities. We believe that cannabis can be a force for good. We’re building a consumer-centric organization that is focused on sharing the transformational potential of cannabis with the world. We will achieve this through an innovative and disruptive portfolio of cannabis and hemp-derived products.

With millions of square feet of licensed production capacity and operations spanning four continents, Canopy Growth is the world's leading cannabis and hemp company. We recognize that employees are at the core of our success, and we take pride in a corporate culture that emphasizes inclusiveness, collaboration, and diversity.

Our employees come from a wide range of backgrounds, each bringing their own unique skills and talents to the table, working together to continue our incredible momentum of growth.  If you are interested in building global challenger brands, scaling a business, and working in a values-driven environment, we want to hear from you!

The Opportunity

Reporting to the Director, Commercial Sales & Operations, the Inside Sales Representative will be responsible for managing sales calls using email and telephone communication and provide exceptional customer service. The right candidate will have an insatiable curiosity of what makes customers tick and the ability to turn that curiosity into sales opportunities to drive Canopy Growth and in turn our customers’ business. This is an exciting fast paced Sales opportunity for the right outgoing self-starter who is customer-centric and can find new sales opportunities, build customer relationships, and employ effective sales strategies.


  • Selling and Influencing: 
  • Manage all accounts in their assigned territory and establish Canopy Growth as a first-choice partner with customers. 
  • Seek new opportunities to increase brand exposure, distribution and build partnerships that maximize profitable share and overall revenue. 
  • Execute marketing campaigns and leverage them into consumer loyalty and sales. 
  • Effectively manage their given territory, ensuring all administration records and information is up to date 
  • Effectively lead brand education sessions with key stakeholders 
  • Achieve KPI targets on: 
  • Revenue vs Plan
  • Variable Margin vs Plan
  • Share & Distribution growth targets
  • Service Standard expectations (call frequency)
  • Marketing & Promotional activity execution
  • Relationship Management:
  • Build and maintain meaningful and valuable relationships that are favorable in supporting the annual operating plan.
  • Build and develop relationships with managers and staff at each assigned retail location. 
  • Find unique opportunities to promote Canopy’s portfolio of brands within the confines of the regulations 
  • Planning/Self-Management:  
  • Execute territory annual sales plan and commitments. 
  • Manage own time including building effective weekly/monthly schedules 
  • Maintain and accurately track annual sales and consumer budgets on time 
  • Generate new Sales leads that develop into long-term relationships.
  • Execute all Marketing programs within established guidelines.
  • Collaborate with the Regional Sales Manager in planning sales activities and setting sales goals.
  • Other duties as assigned.


  • Proven track record in achieving sales quotes and KPI’s
  • Previous success in growing brand awareness, within a given territory, using outside of the box thinking
  • A technologically savvy individual who is comfortable working in a data driven environment 
  • Experience in Beverage Alcohol or relatable industries an asset
  • 3+ years experience in Sales and Customer Service is a asset
  • Proficient in CRM software (Microsoft Dynamics, Salesforce) is an asset
  • Proven track record of working remotely and independently and the ability to multi-task.

Other Details

This is a full-time role based remotely in Ontario.

We appreciate your interest, and promise to review all applications, but we will only be contacting those who best fit the requirements.

We welcome and encourage applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process. If you require accommodation, please notify your Talent Acquisition Partner. Please note, the chosen applicant will be required to successfully complete background and reference checks.

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