Influencer Relationship Manager

Santa Monica, CA

As the Influencer Relationship Manager, you will be responsible for the development, communication, execution, and optimization of Red Bull's Influencer strategy in the US; reporting directly to the Sr. Manager, Social Opinion Leaders. You will grow and develop a network of top tier, on-brand, loves life creators and influencers across sport and culture audiences. This is not a typical influencer marketing role. You will curate and develop genuine relationships with creators and influencers, and building long-term partnerships based on authentic, shared passion points


  • Partner with Global, National and Regional Social Opinion Leader teams to develop Red Bull's influencer relationship strategy for creators in the US
  • Identify and maintain long-term relationships with top tier on-brand creators and influencers
  • Identify opportunities to co-create inspiring standalone projects with top creators and influencers based on how Red Bull can uniquely support their goals
  • Grow creator activation tactics such as content creation, on-site hosting, unique gifting.


  • Mine the organization for creative opportunities to engage and integrate creators across Red Bull North America's marketing and media projects
  • Collaborate with Red Bull social media teams to pitch and support creator content ideas on managed channels


  • Find creative ways to authentically integrate the product, brand attribution and messaging into creator channels and content
  • Ensure messaging to consumers through creators is on brand, engaging, and inspirational


  • Document best practices and wins for creator activations, and share important insights across the organization
  • Manage creators in our shared database
  • Track and evaluate performance for top tier creators

Your areas of knowledge and expertise

that matter most for this role:

  • 6+ years' professional experience
  • Experience managing and developing talent, creator, or media relationships
  • Background in developing and managing creator campaigns or activations and content creation
  • Identify relevant rising creator talent
  • Avid consumer and user of platforms like Instagram, TikTok and YouTube
  • Able to travel and work flexible hours of week and weekends
  • Existing relationships with well-known creators and influencers a plus
  • Bachelor's degree preferred or experience in lieu of degree
  • English, additional languages an advantage
  • Travel 20-30%
  • Permanent
  • Benefits eligible

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