Influencer Marketing Specialist

New York, NY

The Washington Post is seeking an Influencer Marketing Specialist to join its Marketing Operations team in the WP Creative Group. This team works closely with Brand Strategy, Creative, Production and Design to bring to life unique and innovative custom advertising programs created on behalf of our brand partners. As Influencer Marketing Specialist, you will manage talent sourcing and relationships for WP Creative Group custom content programs. The Influencer Marketing Specialist will report to the Manager, Social and Emerging Media for the WP Creative Group.

Motivation

You are obsessed with the ever-changing nature of the social media and influencer marketing landscape
You are a ‘people person’ with a knack for cultivating relationships with internal and external stakeholders
You have a passion for community
You are organized and excel in time management
You are energized by problem solving and driven to success
You have expertise in and passion for digital content and storytelling

Responsibilities

Source influencer talent for WP Creative Group custom content programs
Oversee WP Creative Group’s curated influencer community, The Collective
Use social platforms and listening tools (e.g. DashHudson) to research and vet potential influencer partners
Act as a liaison between influencer talent and WP Creative Group teams (e.g. Production, Content, Program Management)
Communicate expectations for social sharing with contracted influencer talent
Explore partnerships with external agencies, vendors, and other groups that could help expand our influencer marketing capabilities
Develop measurement tools and solutions to prove ROI for clients
Maintain an internal database and external-facing resources that reflect our influencer marketing efforts and capabilities
Educate internal teams and clients on trends and best practices for influencer marketing
Other duties as assigned

Qualifications

3-4 years of experience in community management, influencer marketing, social media, or a related field, with a strong preference for experience in media/publishing industry
Strong interpersonal skills
Ability to multitask, prioritize projects, and meet deadlines
Excellent oral and written communication skills necessary, with strong presentation skills a plus
Capable of working proactively with multiple departments to achieve results
Proficiency in PowerPoint, MS Word and Excel a must

The Post strives to provide its readers with high-quality, trustworthy news and information while constantly innovating. That mission is best served by a diverse, multi-generational workforce with varied life experiences and perspectives. All cultures and backgrounds are welcomed.

The innovation doesn’t end in the Newsroom – dozens of teams power The Washington Post. We are now hiring the next innovator – how will you Impact Tomorrow?