The In-House Designer will play a key role in shaping the visual identity of Connected International. Working closely with the marketing, branding, and product development teams, the designer will be responsible for creating compelling and on-brand graphics, packaging, marketing collateral, and other visual assets. This role requires a creative thinker with a keen eye for detail and the ability to translate brand guidelines into visually stunning designs that captivate our target audience.
What You Will Do
The In-House Designer will be responsible for creating visually compelling content across various channels to enhance the company's brand presence and effectively communicate with our target audience. The In-House Designer will work closely with cross-functional teams to understand the unique requirements of each channel and deliver visually stunning designs that contribute to the overall success of marketing and branding initiatives. This role requires versatility and the ability to adapt design styles to suit the specific needs of each platform and medium.
The channels include, but are not limited to:
- Design engaging graphics for platforms such as Instagram, Facebook, Twitter, and other relevant social media channels.
- Develop visually consistent content to support social media marketing campaigns and promotions.
- Collaborate with the social media team to create shareable and interactive visual content.
- Design graphics for online advertising campaigns, including display ads, banner ads, and other digital promotional materials.
- Work closely with the digital marketing team to optimize visuals for online platforms and maintain a cohesive online brand presence.
- Design print materials, including brochures, flyers, posters, and promotional merchandise.
- Ensure that print designs adhere to industry regulations and standards.
- Contribute to the visual elements of the company website, ensuring a consistent and appealing user experience.
- Create graphics and visuals for website updates, product launches, and other online initiatives.
Trade Shows and Events:
- Design booth graphics, banners, and promotional materials for industry trade shows and events.
- Collaborate with the events team to ensure that all visual elements align with the overall brand strategy.
- Create internal communication materials, including employee newsletters, presentations, and other visual assets.
- Collaborate with internal teams to visually communicate company values, initiatives, and updates.
Packaging and Labeling:
- Design packaging for various cannabis products, ensuring that it not only complies with regulatory standards but also stands out on dispensary shelves.
- Develop product labels and informational materials that convey important information and brand messaging.
- Create visually appealing and on-brand graphics for various marketing materials, including but not limited to social media content, advertisements, and promotional materials.
- Design eye-catching packaging for our diverse range of cannabis products, ensuring compliance with industry regulations.
- Work collaboratively with the marketing and branding teams to maintain and evolve the visual identity of the company.
- Develop and refine design elements that reinforce our brand positioning and messaging.
- Collaborate with the product development team to create visually striking product packaging that meets regulatory requirements and stands out on dispensary shelves.
- Generate product labels and informational materials that communicate product benefits and usage guidelines.
- Work closely with cross-functional teams to understand project requirements and deliver designs that align with the overall brand strategy.
- Actively participate in brainstorming sessions and contribute creative ideas to enhance marketing and branding initiatives.
What We Are Looking For
- Proven experience as a graphic designer, preferably within lifestyle/specialty brands Cannabis or related industry a plus
- Proficient in industry-standard design software (Adobe Creative Suite, etc.).
- Strong portfolio showcasing a range of design projects.
- Understanding of cannabis industry regulations and the ability to design within compliance guidelines.
- Ability to conceptualize an idea from start to finish
- Illustration experience a plus but not required
- Strong organizational skills and understanding of naming conventions
- Excellent communication skills and the ability to collaborate effectively with internal teams.
Bachelor's degree in graphic design, visual communications, or a related field or equivalent work experience (3-5 Years)
Application Process: Interested candidates should submit a resume, portfolio, and cover letter outlining their design philosophy and relevant experience
Compensation Description (Annually): The salary range for this position in the selected region is $70,000.00 - $90,000.00 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the total compensation package that is provided to compensate and recognize employees for their work, and this role may be eligible for variable compensation or additional incentives.
Physical Requirements/Workplace Environment
- Requires normal, corrective vision range, the ability to see color and the ability to distinguish letters, numbers and symbols.
- Requires normal hearing range.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position.
Connected is an exciting, innovative workplace with an inclusive culture that offers rare career opportunities, and a chance to make a real-world impact in a new start-up industry! We are looking for exceptional people to join our team as we transition into the next phase of our business ventures and become a leader in the cannabis industry.
- Competitive Pay
- 401 (k), Medical, Dental, Vision, Employee Assistance Program
- PTO, Flexible Schedules, Work-Life Balance
- Career Growth and Internal Advancement Opportunities
- Chance to work in an exciting new start-up industry with awesome people!