Head of Stores


COVID-19 Vaccinations: Patagonia requires all employees to demonstrate proof of receiving a COVID-19 vaccination as a condition of their employment.


Patagonia provides employees with a robust benefits package (unique to each role) that may include environmental internships, free health insurance, paid vacation, paid holidays, an alternative commute reimbursement program, leaves of absence, employee discounts, complimentary product, 401k match and much more.


In Retail, we center People at the heart of everything we do – whether they are part of our team or the customers that walk through our doors. As Head of Stores, you will ultimately be responsible for creating an inspired and supported environment that connects everyone to our purpose of saving the home planet.

You are a leader of leaders who will oversee our field-based District Managers and work collaboratively with our campus-based teams including the People & Culture and Learning & Development teams to support our people; Retail Operations and Safety & Security to maintain an efficient and sound store environment; Marketplace Experience, Merchandising/Planning, and Visual Merchandising to bring our stores to life as gifts to their communities. You will support upwards of 1200 people across our owned inline and outlet locations and partner stores. Your focus on employee experience through leadership development, coaching and supporting people will be essential to creating an environment that elevates our brand experience. Above all, you are a proven leader who embodies our mission and incorporates your passion for our product and the environment into your daily decisions.


  • You foster teams that are actively engaging themselves and customers in the company’s purpose, We are in Business to Save our Home Planet, both in daily interactions and community events.
  • In partnership with the Environmental Impact Manager, you ensure the division is engaged in local, authentic and effective activism supporting social and environmental efforts in their communities.


  • You recruit, hire and develop people who are passionate about the planet.  
  • You motivate and inspire your team through shared vision, solid communication, creativity, empathy, and empowerment, leveraging the strength of individuals and the team.  
  • You proactively create a culture of inclusion and belonging that gives everyone a meaningful voice. 
  • You are committed to creating fair and equitable outcomes in actions and decisions in how you lead your team and develop business strategies. 
  • You work collaboratively and foster teamwork to accomplish shared goals with your team and cross functional partners.  
  • You help build a culture of ongoing learning that encourages people to take risks and stretch their development for advancement within the organization. 
  • You are a fierce advocate for your field-based team in their pursuit of growth within the organization.
  • In partnership with the District Manager and Learning and Development teams, you identify and support the creation and implementation of training programs and pathways for the Retail team including but not limited to customer service, activism, justice and anti-racism, and skill and competency-based learning.


  • You are an accessible, transparent and supportive leader. You act as an entrepreneur with your stores and use Patagonia’s purpose and core values as your compass.
  • You are influential, build trust easily, and able to get buy in from your team and cross functional partners.
  • You are self-reflective and able to acknowledge both yours and the experiences of others in building relationships, setting expectations, and supporting development.
  • You think out of the box and are able to turn vision into strategy.
  • You will ensure the execution of all Company processes, initiatives, and programs while maintaining flexibility to respond to future people and business needs.
  • You are able to find balance in the tension of being part of the sales channel in a purpose driven organization who is mindful of causing no unnecessary harm.


  • You provide input on, and work in partnership with the Retail Operations team to develop and implement tools for the field in support of the overall business needs.
  • You prioritize projects and build a roadmap for your team considering their respective responsibilities and being mindful of bandwidth.  
  • You make informed, timely, and effective decisions using relevant data and good judgement.
  • You partner with key stakeholders such as legal, marketplace experience, retail operations, visual merchandising, learning and development, and merchandising/planning, you bridge information to our District Managers and Retail Stores.
  • You ensure District Managers collaborate to establish and evaluate effective use of time and resources to support Retail Stores and Company commitments.
  • You identify systems that will improve store operations and allow for better customer service. Assess the value added and cost related to system upgrade or implementation.
  • You regularly visit stores and help assess the following areas: visual merchandising, personnel, sales and customer service, activism commitment, safety, operations and people development.
  • You may be asked from time to time to be assigned additional duties consistent with this position.

 Who You Are:

  • Passionate: for retail, people and culture and its intersection with our reason for being: We’re in Business to Save our Home Planet.
  • Thought Leader: an agile and curious mindset to continually improve and stay ahead of industry and cultural trends.
  • Strategic Action Taker: knows how to focus on core priorities, manage pace, and demonstrate perseverance through varying speed of progress.
  • Out of the box thinker: visionary who creates strategies and turns them into tactical plans.
  • Strong Communicator: excellent interpersonal, communication and presentation skills; able to communicate authentically both internally and externally.
  • Emotional Intelligence: high level of self-awareness, empathy, and interpersonal skills.
  • Inclusive: deep expertise in collaborating across differences and helping others do the same.


  • At least 10 years’ experience in a senior level leadership role within a retail and/or customer service operations. 15+ years store leadership, store operations, and/or customer service experience.
  • Demonstrated leadership experience with the ability to build effective teams and motivate employees. Ideal candidate has managed teams of 100+ individuals.
  • Keen understanding of retail and/or expertise in customer experience.
  • Commitment to our Company's justice and anti-racism policies ensuring our Retail Channel has diverse and inclusive environments.
  • Demonstrated expertise, thought leadership, and knowledge of industry trends on equity and diversity in the workplace, culture change, inclusion and belonging. 
  • Proven ability to successfully design and manage organizational policies and practices while embedding equity as a core value; create a culture of inclusion, antiracism, belonging, and engagement; and diversify and broaden representation among retail employees, managers and leadership.
  • Proven ability to adapt quickly and react positively to business needs and changes in strategy.
  • Excellent track record of working with teams and employees across race, gender, class, sexual orientation, and other group identities.
  • Able to build trusting relationships through the personal display of integrity.
  • Willingness to set and maintain high standards of performance.
  • Excellent communication skills, both verbal and written, via phone, in-person, on video and email/text.
  • Working knowledge of personal computers with experience in the use of such programs as: Microsoft Teams, Excel, Word, and Outlook.


“We’re in business to save our home planet.”

Build the Best Product

In retail, our best product is the world-class service we offer our customers. We create amazing and memorable experiences that leave our customers feeling stoked.

Cause No Unnecessary Harm

Our stores are intended to be gifts to the community. We renovate old buildings into storefronts using low-impact practices and materials. In addition, our retail stores, working with our Worn Wear program, extend the life of customers’ old gear by repairing, reselling or recycling it.

Use Business to Protect Nature

Our stores serve their communities. We strive for deep connections to the people, places, and issues that are relevant there. We are vocal activists for protecting outdoor spaces. Our stores support local environmental groups with grants, donations, volunteers, advocacy, and events that provide a platform to share and engage in activism.

Not Bound by Convention

Retail changes every day. We welcome and embrace change as it inspires us to create new ways to serve our customers. Every retail employee is empowered to make autonomous decisions in line with our mission and values.


  • Must be able to sit/stand for extended periods of time.
  • Ability to look at a computer screen for extended periods of time.
  • Must be able to travel up to 50% of the time utilizing various transportation methods.

* Exceptions and creative solutions can be made to accommodate physical restrictions.


It is the responsibility of every employee to contribute to a positive work environment through cooperative and professional interactions with coworkers, customers and vendors. 

COVID-19 Vaccinations

Patagonia requires all employees who enter a Patagonia owned or operated facility or who physically interact with others as part of their job duties to demonstrate proof of receiving a COVID-19 vaccination as a condition of their employment. 

Equal Employment Opportunity

All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other factors prohibited by law.

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