GTM Associate Manager

The Role

We are looking for a skilled and passionate team member to lead GTM- Product Marketing in order to inspire people to move in our products and ensure consistent and cohesive storytelling across all channels.  This role requires a excellent ability to lead closely working with stakeholders across a variety of teams such as Product Line Managers, Product Design teams, Brand Marketing, Creative, Legal, Sales, etc. The GTM Product Marketing Associate Manager must possess very excellent writing and editing skills. This individual needs to understand the core consumer and the broader opportunity and have a sense of urgency to move quickly in a dynamic environment.  

Your Impact 

GTM Associate Manager of Product Marketing will be responsible for creating, catalyzing, and implementing the product go-to-market strategies by crafting audience focused, product messaging and creating high-impact marketing and product education content that supports the consumer journey and leads the launch of products. 

The primary functions of this role, include but are not limited to: 

• Responsible for creating, driving, and implementing the product go-to-market strategies by crafting audience focused, product messaging and creating high-impact marketing and product education content that supports the consumer journey and leads the launch of products 
• Work closely with GTM Marketing Manager to help drive collaboration product marketing strategy and execution across all channels 
• Develop and monitor all consumer facing product messaging by working closely with a copywriter and internal product team across all communications including seasonal product descriptions, campaigns, trade, collaborations, and special projects.  
• Lead the development, facilitation, and execution of seasonal campaign and sustainability guidelines documents. Work closely with internal legal and sustainability teams to ensure best in practice language is approved for use across all marketing channels. Address and communicate sustainability copy changes to global partners.    
• Assist with the execution of developing product experience assets for trade and consumer facing materials: retail training support, branded technology, tech sheets, etc. 
• Act as the liaison between the Marketing and Product teams. Continuously update key marketing key stakeholders with the most updated product information and assist each functional leader to implement into their executions and deliverables, including the latest SMU updates, collab changes, material updates, etc.  
• Collect and analyze product related global marketing research and analyze purchase data, regional sales reports, and assess key product launch resources and share feedback to GTM and creative team, utilize insights to inform future marketing initiatives and briefs.   
• Apply industry best practices to create programs to raise awareness and impact of the brand  

Who You Are 

• A self-starter who brings passion, enthusiasm, and focus to their work   
• Able to guide partners and guide decision making
•  Someone who constantly infuses a culture and mindset for continuous improvement and innovation to strategy, process, thinking, technology, creativity, and general business activity, ensuring Teva employs exceptional marketing practices and methodology

We’d love to hear from people with  

• Bachelor’s degree preferred in Business, Marketing, or related Discipline 
• 3-5 years of relevant marketing experience including product marketing experiences   
• Excellent writing and editing skills required 
• Digital, ecommerce, CRM, or other data-driven marketing experience preferred  
• New product innovations/launch experience preferred 
• Apparel/Fashion industry experience preferred

What We'll Give You

• Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
• Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
• Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.
• Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras
• Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development.
• Health and Wellness - There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.

Equal Employment Opportunity

All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other factors prohibited by law.