Growth Strategy Manager

Responsibilities

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo.

Responsible for developing growth strategy and media KPIs around user retention, target audience, and channel mix
Execute quantitative analyses of data that translates into actionable insights for growth team as a whole
Manage segments of larger corporate initiatives both on an on-going and ad-hoc basis while collaborating with XFN teams and stakeholders
Analyze and deliver key insights on competitive landscape of mobile industry
Develop and own dashboards to monitor overall marketing channel performance
Explore channels for new growth marketing opportunities, including both performance channels and other possibilities
Formulate new business models and make strategic recommendations on how to best optimize existing opportunities
Work in conjunction with the in-house production team to drive creative development and execution
Advise on best retargeting and reengagement strategy focused on churned users
Closely collaborate with cross-functional and international teams across Content & Programming, Product & Engineering, Brand, and Data Analytics to develop new growth opportunities
Improve product ranking on the Google Play and iOS App Store

Qualifications

5+ years of strategic planning, management consulting, or investment banking experience
Experience performing research and in-depth data analysis to develop business strategy
BA/BS degree
Experience in building the go-to-market strategy for a fast growing mobile application or product
Experience in building marketing campaigns for user acquisition and brand awareness objectives
Ability to multi-task, manage multiple projects simultaneously, and promptly change priorities based on business needs
Strong understanding of international market trends
Passionate about social media and short video products
Work experience and strong communication skills in a cross-cultural and cross-functional environment
Experience working with international partners in different time zones