Growth Marketing Manager
Responsibilities
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy.
- Drive user acquisition through performance marketing activity on major social platforms including Facebook, Google, Twitter, Snapchat and Pinterest
- Responsible for developing growth strategy and media KPIs around user retention, target audience, and channel mix
- Perform media buys through agencies and directly with advertisers
- Develop and own dashboards to monitor overall marketing channel performance
- Explore new channels for potential growth marketing opportunities, including both performance channels and other possibilities
- Work in conjunction with the in-house production team to drive creative development and execution
- Improve product ranking on Google Play and iOS App Store
- Launch retargeting and reengagement campaigns focused on churned users
- Closely collaborate with cross-functional and international teams across Content & Programming, Product & Engineering, Brand, and Data Analytics to develop new business opportunities
- Improve user experience and retention by optimizing and designing product features
- Report and conduct in-depth analysis on campaign performance
Qualifications
- 5+ years of growth marketing experience
- 2+ years of performance marketing in the mobile applications space
- BA/BS degree
- Experience in building the go-to-market strategy for a fast growing mobile application or product
- Successful track record of managing performance marketing channels including Facebook, Google, Twitter, Snapchat and Pinterest
- Experience in building marketing campaigns for user acquisition and brand awareness objectives
- Strong understanding of international market trends
- Passionate about social media and short video products
- Work experience and strong communication skills in a cross-cultural and cross-functional environment
- Experience working with international partners in different time zones
Even Better If:
- MA/MS in statistics or an anlytical field
- Proficient in marketing analytics tools including Tableau, Appsflyer, AppAnnie, Google AdWords, and Facebook Ads Manager
- Experience working in a start-up atmosphere
- Experience working in a fast-changing, hands-on work environment