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Graphic Designer

Remote (United States)

AYR Wellness is an expanding vertically integrated, U.S. multi-state cannabis operator. Based on the belief that everything starts with the quality of the plant, the Company’s mission is to cultivate the finest quality cannabis at scale and deliver remarkable experiences to its customers every day.  

  

We believe in creating an environment in which we can all flourish, one where every individual can find their genius and pursue their passion, because it’s this dedication to creating a culture of excellence, one where we’re all empowered to achieve our dreams, that will propel us forward. We’re a company that puts our people first. A place where talent is rewarded, diversity is celebrated, and innovative thinking is championed and we believe that together we can build a better and brighter future for ourselves, our industry, and our world.  


Ayr Wellness is seeking a highly creative and dexterous Graphic Designer to join Ayr Wellness’ brand management team. This role will be instrumental in preserving the integrity and consistency of the Ayr Wellness corporate brand and the growing roster of retail and product brands across our portfolio. In this role, the candidate will report directly to the Director of Brand Management and support the execution of creative initiatives across the Ayr Wellness organization.   


Duties and Responsibilities  

  • Follow brand guides and apply them consistently   
  • Elevate brand aesthetics across all consumer touchpoints   
  • Partner closely with and support the marketing team on brand and retail initiatives across different  states   
  • Research and design packaging solutions for new brands or brand extensions   
  • Design impactful B2B and trade materials and displays   
  • Deliver creative briefs with a solutions-oriented mindset   
  • Creation of promotional content across retail, web, email, and social platforms   
  • Development of brand videos and campaigns – from storyboarding and scripting, production, to editing.   
  • Responsible for seeing that all graphics and creative materials are on-brand and innovative   
  • Contribute to group brainstorming and idea-sharing   
  • Organize and maintain a digital asset manager   
  • In conjunction with support from Safety, ensure the locations and environments are safe.  
  • In conjunction with support from Compliance, ensure regulations are adhered to and process improvements are implemented. 


Qualifications 

  • Digital Portfolio Required   
  • UX/UI experience is a plus  
  • Experience working with a large roster of brands with unique brand guidelines   
  • Must be proficient in Adobe InDesign, Photoshop, and Illustrator  
  • Experience with motion graphic or video editing tools like Adobe Premiere or similar is preferred, not required   
  • Expert knowledge of packaging design and production   
  • Capable of managing multiple projects at one time, as needed  
  • Must be able to thrive in a fast-paced, quick-changing environment   
  • Self-starting, forward-thinking idea generator with an entrepreneurial spirit   
  • Fully engaged, team player with excellent communication skills   
  • Brand management skills, with experience working across a large brand portfolio   


Education  

  • Bachelor’s degree Required in Marketing or related field 
  • Equivalent combination of work/education experience accepted 


Experience  

  • 2-4 years of graphic design experience   


Competencies (Knowledge, Skills, and Attitude) 

  • Results Oriented: Empowered with knowledge of their potential and enjoys working hard to create wonder; is action oriented and full of energy for impactful and challenging projects; acts with minimal direction; seizes more opportunities than peers; exceeds goals and is consistently a top performer; applies key business and industry knowledge and experience to make informed decisions and take actions that drive business results; conscientious of the bottom line and steadfastly pushes self and others for results that deliver on Company goals.  
  • Strategic Agility: Anticipates future industry trends and consequences accurately; demonstrates broad knowledge and perspective in a variety of areas; is future-oriented and can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans that correspond to Ayr’s strategic pillars.   
  • Innovation - Talent for bringing creative and unique ideas of others and themselves to market; delivers good judgement about which ideas and suggestions will work and deliver successful business results; easily makes connections among previously unrelated notions; shares and facilitates value-add, original brainstorming and a vision for project execution and how potential ideas may play out in the marketplace to support the Company’s strategic initiatives.  


Direct Reports  

No direct reports 


Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time.  


At AYR Wellness, our vision is to be a force for good in all we do and to bring lasting positive change to our communities, our industry, and our world. And it wouldn’t be possible without our exceptionally talented team. We’re proud to be an equal opportunity employer that celebrates the uniqueness of each employee and supports their individual journey in finding their genius and pursuing their passion. 


AYR Wellness is committed to the policy that all persons have equal access to employment. We strongly encourage applications from people of color, persons with disabilities, women, and the LGBTQ+ community, regardless of age, gender, religion, marital or veterans’ status. 

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