Graphic Designer

Lawrence, MA

Who We Are: 

Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged.

We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today. At New Balance, We Got Now.


New Balance has a rich history of setting the standard for product quality, this our legacy to uphold through a balance of innovation and craftmanship.

The heart of New Balance is our people, we pride ourselves on attracting talent from diverse backgrounds that bring new skills and ideas to the team. Our closely connected global design community includes graphic, color and material experts, apparel, footwear, and innovation designers as well as 3D artists, animators, and storytellers. 

To be part of NB design means being a high functioning individual that seeks out, takes on any task no matter how big or small. Our designers are dedicated to evolving their skillset. They obsess over product details, use athlete, sport, and culture insights to identify what’s next, purpose driven design solutions and problem solve for a healthier future.


You will be an instrumental part of the Digital Storytelling Team. As a Graphic Designer you will be responsible for ideation, creation, and execution of original design concepts (season after season), that meet the brand quality standards, consider the environmental footprint and deliver great consumer experiences. 

Your primary focus will be crafting brand right industry defining packaging solutions for our collaboration partners, global ambassadors, athletes, Numeric and Inline teams across footwear and apparel. You will also help the storytelling team create cross product guidelines and tools to enable strong storytelling and product consistency.

The Team.

The Storytelling team is an art studio embedded within product creation, we transform ideas into captivating visualizations and experiences that look and feel NB using current and leading digital tools as a medium.

Key Partners. 

You will build relationships with a variety of cross-functional teams across the product organization; Footwear, Apparel, and Global Collab Product Teams (Design, Product Management, Development) and the Brand Design.


  • Minimum of 2-3 years’ experience in graphic design or relevant experience or related field. (Packaging design experience a plus).
  • Digitally savvy; highly proficient using the Adobe Suite, has experience working in 3D (or strong desire to learn and apply into workflow).
  • Expert in graphic and print design with a solid eye for composition, a strong understanding of typography, and experience with Brand Guidelines, Illustrations skills a plus.
  • Understanding of artwork setup, prepping files for print production, using templates + mechanicals, RGB vs CMYK vs the Pantone color matching system. (Packaging construction a plus)
  • Strong communication and storytelling skills (visual and verbal) with ability to prepare and deliver compelling presentations to different audiences. 
  • Obsessed with research, from our brand partners and the athletes that the team works with to sport, culture, and product trends (share relevant insights and opportunities with team).
  • Strong project management skills with the ability to track key dates and deliverables.
  • Collaborative teammate that communicates regularly to internal and external.
  • Actively participates in team, design and brand events and meetings.
  • AAS, B.A. or Master’s degree in Graphic Design, Industrial Design, or related field preferred
  • Occasional travel

Regular Associate Benefits 

Our products are only as good as the people we hire, so we make sure to hire the best and treat them accordingly. New Balance offers a comprehensive traditional benefits package including three options for medical insurance as well as dental, vision, life insurance and 401K.

We also proudly offer a slate of more nontraditional perks – opportunities like online learning and development courses, tuition reimbursement, $100 monthly student loan support and various mentorship programs – that encourage our associates to grow personally as they develop professionally.

You’ll also enjoy a yearly $1,000 lifestyle reimbursement, 4 weeks of vacations, 12 holidays and generous parental leave, because work-life balance is more than just a buzzword – it’s part of our culture.

Temporary associates are provided three options for medical insurance as well as dental and vision insurance and an associate discount.

Part time associates are provided 401k, short term disability, a yearly $300 lifestyle reimbursement and an associate discount.

Flexible Work Schedule

For decades we have fostered a unique culture founded on our values with a particular focus on in-person teamwork and collaboration. Our North American hybrid model encourages rich in-person experiences, showcasing our commitment to teamwork and connection, while maintaining flexibility for associates. New Balance Associates currently work in office three days per week (Tuesday, Wednesday, and Thursday).

Our offices are fully open, and amenities are available across our North American office locations. To continue our focus on hybrid work we have introduced “Work from Anywhere” (WFA) for four weeks per calendar year. This model will help us enhance our culture while continuing to maintain elements of flexibility.

Equal Opportunity Employer

New Balance provides equal opportunities for all current and prospective associates and takes affirmative action to ensure that employment, training, compensation, transfer, promotion and other terms, conditions and privileges of employment are provided without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, handicap, genetic information and/or status as an Armed Forces service medal veteran, recently separated veteran, qualified disabled veteran or other protected veteran.

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