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Graphic Design Manager

Atlanta, GA

The Coca-Cola Licensing & Retail (L&R) team seeks to connect with consumers through compelling Coca-Cola product & apparel, brand collaborations, strategic partnerships and retail experiences. L&R’s in-house Design team provides creative supporting Coca-Cola’s Global Licensing business, Retail Stores & eCom. The L&R Design team is a multidisciplinary, hands-on group that leads graphic design (assets, artwork development, VIS/guidelines), product development (apparel, accessories, home, drinkware, tech, etc), marketing content (marketing campaigns, photo/video shoots, in-store displays) and experiences (retail stores, pop ups, etc).

The L&R Design Manager will help create design solutions to grow the Licensing & Retail Business – including trend research & ideation, artwork creation, style guide & toolkits, and development. Partnering with the L&R Design team & cross-functional partners, this role will influence support our licensed collaborations & partnerships, product & apparel designs, marketing efforts, and experiential activations.


  • Supporting Design Initiatives, development of new artwork & trend-relevant style guides to grow L&R business.
  • Supporting Design Initiatives, build design tools, pitch decks, & visual guidelines to grow L&R business.
  • Participate in regional product reviews (concept, prototype, final) and manage design feedback with cross-functional partners.
  • In partnership with L&R product development teams, provide design feedback across categories (apparel, accessories, home, drinkware, tech, etc)
  • Contribute to seasonal trend research (field research, mood boards, etc)
  • Collaborate within in-house design team and with cross-functional business partners.
  • Contribute to the conceptualization, execution, and implementation of design solutions that align with business goals.
  • Create concept visualization tools (product mockups/renders).

Position Details: 

Hybrid work schedule – 3 days per week in person and 2 days virtual

Individual contributor role – no direct reports


  • Graphic Design/Product Design/Layout Design
  • Typography & layout skills
  • Communication & presentation skills
  • Critical thinking & problem solving skills
  • Adaptability & flexibility
  • Time management & prioritization
  • Comfortable working both independently and collaboratively with a team

Required Qualifications:

  • 4-6 years experience in Graphic Design, Product Design or similar.  
  • BA in Graphic Design, Product Design or similar.  
  • Proficient in Graphic Design Software (Adobe Creative Suite: Illustrator, Photoshop, Indesign, Express, etc)
  • Strong portfolio showcasing design work.  
  • Graphic Design expertise. Excellent typographic/publication skills, print knowledge, with a strong understanding of scale/3D space. Output will include art for product, product mockups, graphic standards, guidelines, pitch decks, and marketing content – so this role must be able to design for different end-usage.
  • Ability to summarize and convey complex information in a compelling, engaging and simple way.
  • Demonstrate oral communication skills.
  • Make persuasive presentations to management and partners.
  •  “Always On” attitude: Irregular hours may be required at times supporting Global business.

Ideal Candidate Profile:

  • Positive & solution-oriented. Problem-solving mindset.
  • Passionate for brand identity & storytelling.
  • Connected to trends & pop culture.
  • Attention to detail & craft.
  • Energized by variety of projects. Flexible skillset.
  • Motivated to join a fast-paced team environment.
  • Self-starter. Hands-on. Handle and prioritize multiple projects.
  • Receptive to feedback, insights, & critique.
  • Adaptable. Embraces change.

What We Can Do for You:

  • Iconic & Innovative Brands: Our portfolio represents over 200 products with some of the most popular brands in the world, including Coca-Cola, Costa Coffee, Innocent, Fairlife & Topo Chico.
  • Expansive & Diverse Global System: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurants.
  • Community of Belonging: We’re an organization that believes our ability to continually grow and build the right atmosphere where people feel safe and empowered, lets you bring your best self to work.


Cross-Functional Teamwork; Creative Strategies; Agency Management; Content Creation; Brand Marketing; Marketing Strategies

Pay Range: $99,400 – $121,300

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage: 15

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve.

We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola. 

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.

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