Global Product Marketing Specialist

Vancouver, BC

At Motorola Solutions, we’re guided by a shared purpose – helping people be their best in the moments that matter – and we live up to our purpose every day by solving for safer. Because people can only be their best when they not only feel safe, but are safe. We’re solving for safer by building the best possible technologies across every part of our safety and security ecosystem.


That’s mission-critical communications devices and networks, AI-powered video security & access control and the ability to unite voice, video and data in a single command center view. We’re solving for safer by connecting public safety agencies and enterprises, enabling the collaboration that’s critical to connect those in need with those who can help. The work we do here matters.


Aperçu de l’entreprise

Chez Motorola Solutions, nous sommes guidés par un objectif commun: aider les gens à donner le meilleur d’eux-mêmes dans les moments les plus  importants - et nous sommes à la hauteur de notre engagement en créant des solutions sécurisées. Parce que les gens ne peuvent donner le meilleur d’eux-mêmes que lorsqu’ils se sentent en sécurité et qu’ils le sont. Nous créons des solutions sécurisées en développant les meilleures technologies intégrées à travers les écosystèmes de sûreté et de sécurité. Qu’il s’agisse d’appareils et de réseaux de communications essentiels, d’une sécurité vidéo et d’un contrôle d’accès basés sur l’IA ou d’une capacité d’unir la voix, vidéo et les données dans un seul centre de commandement. Nous créons des solutions sécurisées en connectant les agences de sécurité publique et les entreprises, permettant ainsi une collaboration essentielle entre les personnes qui ont besoin d’aide et les personnes pouvant aider. Le travail que nous accomplissons ici est primordial.


The Global Video Security & Access Control (VS&A) Marketing Team is responsible for developing and executing all strategic marketing and product marketing programs across the globe to drive product awareness, demand generation and sales enablement.


The team oversees all global product marketing strategy for the fixed video, mobile video and analytics portfolio, develops messaging and go to market strategy for the VS&A business, creates and drives marketing programs and campaigns aimed to generate leads and build brand awareness among target audiences, including system integrators, end-users and consultants.


The Global VS&A Marketing team oversees all aspects of elevating and driving growth for Avigilon, Pelco, IndigoVision, and Openpath businesses as a part of the broader Motorola Solutions ecosystem.


Motorola Solutions is looking for an experienced product marketing specialist to manage a portfolio of products, drive creative storytelling of our solutions, and integrate messaging into the organization's overall objectives for the Global VS&A department.


This individual will craft and implement product marketing content focused on promoting and building brand awareness and generating quantifiable demand and increasing MROI.

 

The Global Product Marketing Specialist is a high-visibility role that works closely with global sales, product management and marketing leadership teams to create an effective communication strategy to support and grow the enterprise and public safety footprint within the Motorola Solutions’ VS&A business.


This specialist will serve as a product marketing expert, working closely with key stakeholders to identify marketing campaign goals, coordinate all deliverables, and measure results.


This individual should also bring exceptional project management and effective communication skills, ensuring all stakeholders are working together to deliver high-quality content. Communicates and lives by marketing guidelines and brand voice ensuring that marketing and sales enablement tools are shared across the corporation. 

 

Day-to-Day Responsibilities:

  • Together with the product management team, educate and effectively communicate technical product features and capabilities to internal and external partners
  • Create engaging and informative content for customers and end-users about the value and benefits of our products through presentations, brochures, sales sheets, videos, website copy, case studies, whitepapers, and social media posts
  • Support the development of integrated marketing campaigns and management of tactics promoting products across different digital channels - webinars, industry engagements, and e-books
  • Lead product marketing launch activities - coordination, authoring, reviews, approvals and launch publishing activities for key areas of focus and responsibility
  • Conduct thorough research on competitors and perform market research to develop a deeper understanding of our target customers, key industries, and buyer personas
  • Develop content for our website and measure and optimize interest around our products; Ensure content is optimized for search engines
  • Contribute to our social media channels and ensure product information is fully represented and part of a customer journey
  • Collaborate with various global internal stakeholders and external partners to orchestrate thoughtful marketing campaigns that drive brand awareness, accelerate purchase decisions, improve customer loyalty and satisfaction and drive sales
  • Develop strategic content for landing pages, blogs, and articles to drive web traffic, generate leads for the sales department, and optimize user experience
  • Work with business stakeholders to identify needs, goals, and requirements to inform recommendations for marketing campaigns
  • Function, adapt, and succeed in a constantly changing, fast-paced environment
  • Bring a positive attitude and motivation to deliver the highest quality assets
  • Respond positively and calmly to shifting priorities, demands and timelines


Qualifications & Skills:

  • Bachelor's Degree
  • 5+ years of product marketing experience
  • Proficiency with webinar/online communication tools: On24, WebEx, Zoom Webinar, GoToWebinar, etc.
  • Experience within a B2B environment preferred
  • Excellent project management skills and proven ability to deliver results in a fast-paced, deadline-oriented environment
  • High level of initiative, meticulous attention to detail, and excellent follow-up skills
  • Strong organizational, presentation, and interpersonal skills
  • Exceptional analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.=
  • Excellent written and oral communications skills, as well as Excel and MS Office expertise
  • Ability to build partnerships and effectively establish and maintain relationships with internal and external clients and vendors
  • Comfortable interacting with different levels of management and leading cross-functional, cross-regional teams
  • Energetic, positive, and a desire to work in a collaborative team environment
  • Degree focused in Marketing, Communications, Business, or related field preferred


The base salary range for this role is $70,000-$85,000 per year.


Basic Requirements

  • Bachelor's Degree
  • 5+ years of marketing experience


Travel Requirements: 10-25%

Relocation Provided: None

Position Type: Experienced

Referral Payment Plan: Yes


EEO Statement

Motorola Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion or belief, sex, sexual orientation, gender identity, national origin, disability, veteran status or any other legally-protected characteristic. 


We are proud of our people-first and community-focused culture, empowering every Motorolan to be their most authentic self and to do their best work to deliver on the promise of a safer world. If you’d like to join our team but feel that you don’t quite meet all of the preferred skills, we’d still love to hear why you think you’d be a great addition to our team.


We’re committed to providing an inclusive and accessible recruiting experience for candidates with disabilities, or other physical or mental health conditions. To request an accommodation, please email [email protected].


Motorola Solutions adopte, favorise et promeut les principes de diversité, d’équité et d’inclusion. Nous encourageons et accueillons les candidatures de toutes les personnes qualifiées, quelles que soient leur race, origines ethnique, religion ou croyance, orientation sexuelle, identité et expression sexuelle, statut d’anciens combattants ou tout autre statut protégé par la Loi.


Nous sommes fiers de notre culture axée sur les personnes et les communautés, encourageant ainsi chaque Motorolan d’être la version la plus authentique de lui-même dans ses responsabilités afin de tenir la promesse d’un monde plus sécuritaire.


Si vous souhaitez vous joindre à notre communauté mais croyez que vous ne possédez pas toutes les exigences requises pour le poste convoité, nous aimerions tout de même connaître les raisons pour lesquelles vous pensez être un excellent candidat pour notre équipe.


Nous offrons également des mesures d’adaptation pendant toutes les étapes du processus d’embauche afin de favoriser l’inclusion des personnes vivant avec un  handicap physique et/ou mental. Si vous avez besoin de mesures d’adaptation, svp nous faire parvenir un courriel à [email protected].

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