Global Marketing Manager

El Segundo, CA

The Global Marketing Manager develops and delivers a fully integrated marketing strategy for the Belkin business through effective research, planning, and budgeting. The position is responsible for managing and executing marketing deliverables for new product introductions (NPIs) and run-rate business including: communication strategy, content creation, product packaging, videos, photography, digital content, in-store content and supporting marketing collateral. This role is instrumental in communicating key stories to all points of touch with consumers.

Specific responsibilities include:

  • Leads marketing launches for new product introductions and manage all marketing collateral in assigned categories.
  • Initiate, define, and manage day-to-day marketing activities including developing creative briefs, marketing plans, and product category marketing strategies.
  • Manage planning and go-to-market execution of marketing assets, including launch campaigns, packaging, digital content, copy, print and social media assets.
  • Work with regional and cross-functional teams (Digital, PR/Comms) to develop a cohesive marketing strategy and communication plan across multiple touchpoints, including but not limited to digital, advertising, and in-store activities.
  • Collaborate with regional teams to understand regional requirements related to marketing positioning, messaging, packaging, digital, and video content; ensuring timely launches across the regions (Americas, EMEA, APEA, ANZ).
  • Develop media and creative strategies and manage product or content campaigns, that are connected to the larger brand objective.
  • Manage New Product Introductions (NPIs) and drive proactive and consistent communication with cross-functional teams including Global Product Management, Internal Creative Group, Engineering, Industrial Design Group, Legal Teams, and Packaging Engineering to ensure accuracy of content, copy, specifications, legal marks, etc. for all materials produced.
  • Develop and manage launch calendars based on product roadmaps, and ensure deadlines are communicated to global and cross-functional teams.
  • Provide direction and leadership to vendors, agencies, and internal creative staff to develop best-in-class creative assets that are then produced and delivered on schedule.
  • Update and maintain marketing collateral and content for assigned product categories as needed.
  • Oversee all communications to ensure that campaigns and marketing collateral are in line with Belkin branding and business objectives. 
  • Understands and enforces brand and legal requirements for application of third-party logos, certifications, and brand guidelines for partnerships and awards.
  • Collaborate with the Consumer Insights Team to execute consumer insights research; translate results into effective direction that meets Company goals for best-in-class marketing materials and maximum impact in the market.
  • Performs frequent customer journey audits to understand and identify shopper purchase hurdles and drivers online and offline; shares results within the company to drive improvements.
  • Maintains general awareness of marketing trends, pop culture, as well as key trends within the consumer electronics industry.

Education and Experience Requirements:

  • Minimum 5-7 years direct experience working in marketing, communications and media projects.
  • Detail oriented individual, with strong project management skills and ability to work autonomously with minimal supervision.
  • Bachelor’s degree in marketing, communication, or business administration or other applicable discipline.
  • Experience working in marketing agency preferred.
  • Consumer products or consumer electronics experience is preferred .
  • Experience managing marketing projects.
  • A working knowledge of design, photography, and creative collateral.

What you’re getting into

We’ve got big collaborative spaces for your big ideas, so bring an open mind and leave your suit in the closet. We all are committed to creating unique and rewarding consumer experiences. Everyone is interested in succeeding – for the team, for themselves and for the business. Cross-functionally and across the company, everyone has common goals and aspires to be their best.

You will learn something new or at least look at things differently every day. There are so many smart and creative people around that you’ll be motivated to pursue the ideal. 

Team spirit is infectious. Belkin is an extremely open workplace, where communication is essential. Not every idea will be accepted, but you’ll be asked for your point of view. Innovation thrives on multiple and varied levels. At Belkin we challenge conventional wisdom and refuse to accept that something cannot be done.

We are committed to diversity. Belkin is an Equal Opportunity and Affirmative Action Employer M/F/D/V. We maintain a drug-free workplace.

All candidates applying for a job in the EMEA region, please review the Applicant Privacy notice HERE

Range for this position

$77,000 - $105,000

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