General Manager, East Coast

Remote (New York, NY) +1
New York, NY


At PAX we strive to enhance people’s lives through exceptional cannabis experiences. Our curated set of pure full flavor pods and award-winning devices make enjoying cannabis simple and safe. For more than a decade, we have created next-generation devices that deliver enduring quality and wellness benefits through innovations in design and technology, and remain trusted by millions of consumers nationwide. We’re the #1 cannabis brand nationally with top awareness and NPS scores. Our standards allow for the safest vaporization of cannabis on the market. We are passionate about increasing well-being and joy through the power of cannabis, and we are committed to advancing opportunity through supporting social justice, access and equity in the industry.

We are incredibly excited about the tremendous growth of the cannabis industry, inspired every day by how cannabis can change lives, and fortunate for our leading position in the space. Our culture is focused on putting the consumer first, making an impact together, and also having fun along the way! Our team has helped build businesses at the intersection of consumer, technology and wellness, including Apple, Google, Tesla, Uber, GoPro, Fitbit, Constellation, Honest Company, Eaze and more. PAX is backed by leading consumer and technology investors including Tiger Global and Tao Invest, and has raised over $430MM in capital.


We are looking for a GM, East Coast, to own go-to-market for all PAX products in the fastest growing cannabis market in the country. This is an exciting opportunity to help build a new business line in cannabis consumables, manage go-to-market (GTM) activities with our wholesale and retail partners for all PAX products (including devices), and act as the key business owner of the P&L across the market. In this role, you will help build PAX’s playbook for consumables and will have the opportunity to roll out that playbook in similar states or regions over time. Initially, your job will involve strategic planning, along with others on the PAX team, to help design our go-to-market for our new lines. Quickly the job will transition to executional elements including negotiating contracts, managing external partners, guiding our in-market sales team, and other activities to ensure all our industry-leading products are effectively produced, distributed, merchandised, marketed, and sold in the state with the support of other relevant PAX functions.

  • Refining the consumables launch strategy & operating plan for our East Coast markets
  • Providing input into new product strategy and customer segmentation
  • Helping define top line and market share goals for our new products
  • Optimizing our GTM plan to properly target and equip the right retail partners at launch
  • Launching our new business line in the market
  • Working cross-functionally within PAX to leverage internal resources and align various stakeholders
  • Identifying key external partners, suppliers, and prospective customers and forging relationships
  • Negotiating and signing agreements
  • Coordinating vital operational, legal, marketing, FP&A, and other foundational components
  • Managing go-to-market for all PAX products in East Coast markets
  • Managing third party partners in our consumables supply chain
  • Leading our in-market sales team and working with our marketing function to accurately execute field marketing campaigns
  • Feeding inputs related to new product development back to our product team


  • 4+ years of proven experience in an operational capacity, with several years of experience at a startup or a fast growing company
  • Experience owning a P&L or, at a minimum, understanding a business line holistically
  • Experience standing up new businesses e.g.
  • Experience in business diligence, business plan creation, and business analysis
  • Experience managing critical external relationships and negotiations with vendors, suppliers, and other key partners
  • Capabilities:
  • Meticulous attention to detail and organizational skills
  • Entrepreneurial drive, excellent communication and interpersonal skills. with demonstrated ability to work in a fast paced, complex, and dynamic environment and get buy-in from various stakeholders
  • Adaptable individual contributor with an ability to wear multiple hats and context switch constantly
  • High integrity team player with an ability to exhibit excellent judgment and composure in high-pressure situations
  • Positive, can-do attitude
  • Pluses:
  • Experience in cannabis strategy/operations
  • Experience working with the distribution of physical goods


  • Competitive compensation, equity & bi-annual performance reviews
  • Fully funded comprehensive medical, dental, and vision coverage
  • 401K plan
  • Generous PTO policy 
  • Paid Parental Leave
  • Monthly wellness reimbursement
  • Cell Phone reimbursement
  • Employee Purchase Program for discounted PAX devices
  • Weekly catered lunch, endless snacks and beverages
  • Dog Friendly HQ in the Mission District of San Francisco
  • Employee Assistance Program including access to online legal support


Put Consumers First - We are here to enhance their lives. We put their needs first in everything we do. We work together to deliver unique solutions for their benefit.

Build a Community - We are active and beneficial builders of a global community. We collaborate together to support sustainability, well-being and social equity efforts—both internally and externally—to establish cannabis as a force for good.

Innovate with Passion - We are passionate about enhancing the cannabis experience by making it positive, accessible and intuitive. We set the standards, innovate for consumers and find the yes as a team.


Be the Solution and Collaborate - We work as a team to achieve winning outcomes, knowing we each individually are the solution, but can only succeed together.

Lead with Humility and Transparency - We stay open and humble in everything we do. We value learning from each other, and cultivate transparency in our culture and products.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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