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Executive Director, Global Online

Remote (United States)

Who We Are

Sure, you know Estée Lauder, but do you know the Estée Lauder Companies Inc. full family of brands? We’re also MAC, Clinique, La Mer, Origins, Bobbi Brown, Aveda, Jo Malone London, Bumble and bumble and Too Faced… just to name a few. You know us. You love us. Why not work with us?


With headquarters in the heart of Silicon Alley in Manhattan’s Flatiron District, we connect with our customers anytime, anywhere, from any device. We’re committed to innovation, working with the best tools and technologies available to help our shoppers seamlessly navigate the digital world of beauty. ELC Online is a collaborative work environment that hums with the buzz of 80% female leadership. It’s also home to bold technologists, marketers and ecommerce renegades who are shaping the future of beauty.


What We Offer

  • Free Product Allowance & Employee Discounts (on ELC products and also at gyms, retailers, restaurants, more)
  • Tuition Reimbursement & Student Loan Contributions
  • Generous Parental Leave (20 weeks)
  • Flexible Summer Friday options
  • Benefits eligibility on day 1
  • Competitive 401k company match & a company-funded retirement growth account


In 1968, a savvy beauty editor asked a leading dermatologist “Can great skin be created?” Clinique was born. Clinique’s mission has always been to provide the safest, most effective formulas in simple routines that bring remarkable results. A custom-fit philosophy extends to Clinique Colour, which opens all skin types and tones to the joy of possibilities. Proudly allergy-tested and 100% fragrance-free, Clinique’s skin care authority is truly global. Clinique is always different. And always will be.


The Executive Director of eCommerce will manage the global ecommerce business partnering with regional ecommerce leads to drive overall growth. The ecommerce business includes our brand sites, retailer.com, pure players and third-party platforms. He/She will be responsible for developing and implementing the global online strategy,  merchandising programs, brand site user experience, and site operations, analytics and working with Creative to deliver assets for the Online channels.  


The Executive Director will oversee a team responsible for marketing, merchandising, consumer journeys, analytics and site experience in collaboration with Clinique Digital Production Lead.


The Executive Director will work across various teams (Consumer Engagement, Education, Creative, Production, and product marketing) to create a branded online experience that represents the brand equity and drives engagement and conversion by anticipating the needs and exceeding the expectations of a multi-channel consumer.  


The Executive Director will also interface with the product-related teams to understand upcoming product innovations, technologies and services to both provide Online expertise so these products can meet the needs of the online consumer and also to ensure they are integrated appropriately into the Online programming. 


The Executive Director will report directly to the Vice President, Global eCommerce and will work closely with the NA and internationally located regional eCommerce teams. 


Key Deliverables: 

Strategy and Leadership

  • Build ecommerce strategy and ensure all projects support the brand strategy, Clinique online differenciation and contribute to all online channels growth
  • Lead business analysis of all programs and establish programs to drive continuous improvement
  • Research industry trends, seeking opportunities to bridge gaps in business objectives and push business forward.
  • Provide leadership and direction to team on all aspects of the brand Online and effectively manage workload, vendors, and all projects. 
  • Lead biweekly calls and monthly regional business review with regions 
  • Initiate strategic enhancements/upgrades with business systems and workflow that will improve process and efficiency.


P/L Management

  • Work with regions to understand business performance, key drivers, identify opportunities to improve and drive growth acceleration.
  • Synthesize and communicate business performance to key stakeholders
  • Analyze the business metrics and site performance
  • Calculate ROI for new program launches or new innovations Online and provide recommendations on next steps
  • Identify opportunities to drive net sales and profitabiity targets


Marketing

  • Own all aspects of the global ecommerce business including but not limited to: brand content and storytelling, commercial activations, integrated planning, analytics and reporting, CRM, loyalty
  • Create online only content and events throughout the seasons which enable a best in class experience for the consumer while meeting/exceeding the weekly sales plan.  Lead team in executing seasonal vision from concept to launch.
  • Partner with creative to ensure assets meet ecommerce needs – team will work on creative briefs and asset checklists and work in a 360 way across other functions to deliver a cohesive program
  • Partner with regions to deliver content that is relevant at market level – create content for key big occasions at local level
  • Deliver guidance for marketing mix and key holiday promotional mix
  • Deliver strategic guidelines and launch kits for always-on programming and new product launches
  • Oversee projects such as search enhancements globally and ensure execution across all markets
  • Provide overall promotion guidelines and liaise with brand teams to continually reevaluate the needs of the business


Onsite Experience

  • Regularly benchmark and iterate on brand.com user experience to drive engagement and conversion. Drive the site feature roadmap globally
  • Identify innovations (technical or merchandising related) that can improve the brand site experience and work with relevant parties to execute
  • Work with regional partners to ensure local relevancy is accounted for and provide support to make necessary adjustments at local level
  • Regularly audit and deliver a bug free environment on brand.com 


Online Retailers

  • Develop strategy to drive retailer sales and marketing programs to support the online and brand strategy.
  • Work with markets to identify key activations and provide global creative support
  • Work with product marketing on assortment for key retailer needs


Qualifications:

  • Must have a proven track record of 10+ years of database, direct and online marketing including at least 5-7 years in a commercially minded role.  eCommerce experience strongly preferred. 
  • Must have a proven track record in running a successful ecommerce business that demonstrated significant year over year growth.
  • Must be able to translate offline brand vision to the online channel and execute strategies that lead the company consistently towards that vision. Must mirror the values and positioning of the brand at all times.
  • Strong skills in strategy and planning, budget and P&L management, merchandising and marketing, and vendor selection and management.
  • Proven leadership and team management skills derived from having direct responsibility for building and managing a cohesive, high-performing team.
  • Ability to identify, communicate and inspire an organization around the next generation of ecommerce experience to dramatically grow the business, and be able to work through tough issues and overcome challenges while maintaining good relationships.
  • Proven cabililty to independently identify solutions and effectively execute tasks with minimal supervision.
  • Needs to be a creative thinker and problem solver, thrive in fast paced environment, prioritize and oversee multiple projects at once, have attention to detail and work well with cross functional teams.
  • Big-picture thinker and experience in a dynamic, high-growth environment.
  • Strong analytical and project management skills with the ability to handle multiple priorities. 
  • Strong written and verbal communication skills.  Ability to communicate complex ideas and processes in a simplified manner.
  • Highly proficient in Microsoft Word, PowerPoint and Excel.
  • BA/BS required, MBA preferred.
  • Asia work experience preferred
  • Ability to read and write Mandarin a plus


The anticipated base salary range for this position is $149,500 to $257,000. Exact salary depends on several factors such as experience, skills, education, and budget. Salary range may vary based on geographic location. In addition to base salary, this position is eligible for participation in a highly competitive bonus program with possibility for overachievement based on performance and company results as well as participation in the share incentive plan.


In addition, The Estée Lauder Companies offers a variety of benefits to eligible employees, including health insurance coverage, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, and many others. Many of these benefits are subsidized or fully paid for by the company.


Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift


We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances.


The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact USApplicantAccommodations@Estee.com.

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