Event Marketing Manager

Cambridge, MA

Wistia has cultivated a strong brand which has been and will continue to be an integral part of our growth and success. As a member of our marketing team, your job will be to build awareness and affinity for the Wistia brand to support acquisition and overall company goals. We aim to be on the cutting edge of marketing - both in our own marketing efforts, as well as the products we build for our customers. We also want to be a constant inspiration to marketers as they interact with us in the wild.

We’re looking for a Event Marketing Manager, reporting into the Senior Director of Brand Marketing, who will be responsible for bringing our brand to life and engaging our community on the ground through in-person and hosted events and conferences. We’re looking for someone to take our current events strategy and scale it for 2024 and beyond. You’ll be given a lot of opportunities to experiment with new events, as well as build upon our existing strategy, including industry conferences, partner events, and aligning with our virtual events strategy.

Key Responsibilities

Develop a new, Wistia hosted in-person events program from ideation to execution to support our Brand and acquisition strategies.
Partner closely with brand marketing managers to align our events with existing Brand strategy, including but not limited to social, co-marketing, and paid media partnerships.
Oversee planning and execution of events and conferences, including participation and sponsorships, managing speaker prep and presentations, project managing creative requests, coordinating with creative and content.
Coordinate pre-event promotional activities and post-event nurture strategies with cross functional marketing and sales teams.
Develop and manage vendor relationships and overall events program budget.
Measure and analyze the effectiveness of our marketing events, providing regular reports and insights to stakeholders and incorporate learnings into future strategy.
Be the guardian of the brand’s experience and expression to ensure consistency on all event touchpoints.
Collaborate with marketing stakeholders on our webinar program, aligning our virtual events strategy to our in-person events.

Qualifications

To be successful in this role, you should have at least 4 years of experience in event management or field marketing, with a creative background. You should also have:

Excellent communication, collaboration and problem solving skills.
Experience managing multiple projects simultaneously.
Experience with budget creation, spend management, and reconciliation
Experience traveling regularly for work (up to 30% of your time) and are open and excited to do so in this role.
Strong analytical skills with the ability to track and analyze performance metrics.
Strong writing skills with experience creating compelling copy.
Experience managing relationships with partners and vendors.
Creativity, curiosity, and an aptitude for learning quickly.

Working at Wistia

We try to ensure Wistia is an inclusive and diverse place where everyone feels happy, fulfilled, respected, comfortable, and welcome. We're proud to be an equal opportunity workplace. We care a lot, so our benefits are actually benefits, not just the fun stuff like swag and snacks in the office (though we also have lots of those too!).

We know the biggest investment we can make is in our employees, so we provide:

A competitive compensation package that includes internal equity stock options
401k with 3% company contribution, regardless of whether you contribute (Roth 401k available)
Fully paid healthcare, dental, and vision insurance (family plans included)
Pre-Tax FSA and Dependent Care Account
Flexible working hours – work at the times when you operate best, or set aside time for child and/or elderly care responsibilities during traditional “office hours”
16 weeks paid parental leave for all new and expecting parents
Unlimited PTO (pretty common for people to take 4+ weeks off throughout the year)
Remote-first culture (work from anywhere in the U.S.)
Annual professional development stipend (courses, conferences, and more)
New hire bonus to enhance your home office set up
Pet insurance discount

Location/Remote Opportunities

Wistia is a remote-first company. Employees can work from our beautiful office in Cambridge, MA, or anywhere in the continental US.

Wistia provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.