Email Marketing Coordinator

The Task at Hand:

We are looking for an email marketing coordinator to work across some of our most exciting brands to develop and deploy email and SMS campaigns that visually pop and convert in equal measure! You will work closely with the email marketing manager and each client to develop and execute their full retention strategies that are key to driving sustainable growth. You will be hands-on in developing the email and SMS marketing calendars, designing email campaign briefs and automations, building segmentations to power highly personalized and effective retention campaigns to maximize Customer Lifetime Value.

What Success Looks like:

• Support the planning of email & sms marketing campaigns and automations for DTC eCommerce brands to drive list growth, revenue, customer retention, and lifetime value; covering email/mobile number capture, campaign development, segment creation & automation builds.

• Work closely with each client to develop email marketing calendars that cover launches, promotions, and retention strategies to maximize each client’s customer lists.

• Work with internal design and copy team on creative and copy briefs

• Analyze campaign and automaton performance making recommendations on how to improve performance across core metrics including data capture, open rates, click-through rates, and revenue.

• Project manage each client to ensure deliverables are met within the designated deadlines, and a white-glove service is provided.

• Understand your client’s goals/KPIs, so you know exactly what success looks like.

• Staying on top of the industry and consumer trends, to stay at the forefront of what’s possible - and testing those boundaries.

Requirements:

• 1+ years experience email marketing

• Proficient with klaviyo and SMS marketing platforms

• Track record delivering business growth for DTC eCommerce brands with email/SMS marketing execution

• Excellent communication, attention to detail, and time management skills.

Life at Mint:

• Salary Range: $50k - $65k depending on experience
• Close knit team who are passionate, driven, fun and humble.
• Health Benefits - medical, vision, dental
• Unlimited PTO
• Career growth opportunities