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eCommerce Content Marketing Specialist

El Segundo, CA

The eCommerce Content Marketing Specialist will be a critical member of our growing Regional eCommerce Marketing team. 

You will have the opportunity to show off your knowledge and passion for content marketing and help shape how our customers shop online. The eCom Content Marketing Specialist is responsible for ensuring the quality, optimization, and accuracy of product pages across Amazon US.

They will manage the upload, edits, and audits of listings as well as troubleshoot issues. They also support in developing Belkin’s best practices for the Amazon storefront and product pages. They report to the eCom Marketing Manager and work cross functionally to ensure successful NPI launches.

Specific responsibilities include:

  • Manage the accuracy and performance of a select number of product pages and brand storefront experiences.
  • Drive content strategy & lead entire creative briefing process for the development and implementation for new product launches.
  • As a primary Test Lead in Belkin’s agile POD to run content-focused optimizations to improve the traffic and conversion of the product pages and the Brand storefront
  • Source and setup digital assets for use across PDP’s & Storefront
  • Troubleshoot & escalate listing issues through vendor support or vendor managers.
  • Track content score and other listing metrics to identify areas needing support or optimization.
  • Act as an Amazon thought leader and recommend strategies to improve online content.
  • Partner with Sales, Product Marketing, Global Marketing and Digital Creative to ensure successful NPI launches.
  • Perform post-NPI retros with the same team to understand what worked well, what didn’t, and what to change for future NPIs.

Education and Experience Requirements:

  • 1-3 years of experience in content/digital/e-commerce marketing preferably for a consumer electronics brand
  • 1-3 years of experience working with Amazon Vendor Central or content optimization within digital marketplaces
  • 1-3 years experience with asset management systems, asset upload, and vendor support
  • 2+ years of experience working with creative teams, including building creative briefs, defining requirements, providing constructive feedback, and working with standard creative resources (DAM et al.)
  • Deep knowledge of key content marketing levers on Amazon, including A+ Content, Enhanced Brand Content (EBC), Store Front, Gallery Graphics, metadata, and SEO-optimized copy;
  • Experience across Amazon’s tools and levers, including Manage Your Experiments, search term reports
  • Detail oriented individual, with a strong focus on project management.
  • Strong communication, presentation, collaborative and writing skills.
  • Ability to work well with others; team player and customer focused.

What you’re getting into

We’ve got big collaborative spaces for your big ideas, so bring an open mind and leave your suit in the closet. We all are committed to creating unique and rewarding consumer experiences. Everyone is interested in succeeding – for the team, for themselves and for the business. Cross-functionally and across the company, everyone has common goals and aspires to be their best.

You will learn something new or at least look at things differently every day. There are so many smart and creative people around that you’ll be motivated to pursue the ideal. 

Team spirit is infectious. Belkin is an extremely open workplace, where communication is essential. Not every idea will be accepted, but you’ll be asked for your point of view. Innovation thrives on multiple and varied levels. At Belkin we challenge conventional wisdom and refuse to accept that something cannot be done.

We are committed to diversity. Belkin is an Equal Opportunity and Affirmative Action Employer M/F/D/V. We maintain a drug-free workplace.

All candidates applying for a job in the EMEA region, please review the Applicant Privacy notice HERE

Range for this position:

$65,000 - $78,000

Factors such as geographic location, academic credentials, relevant experience, and specific knowledge, skills and abilities will influence the actual salary offered. In addition to a competitive market-based salary, compensation also includes a performance-based bonus, and in addition to a full range of medical, financial, and/or other benefits. Further details can be found here.

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