District Event Marketing Manager

Harrisburg, PA

The District Event Marketing Manager is responsible for recruiting, hiring, training, developing, and managing a team of Event Marketers to build brand awareness and generate sales leads throughout their designated district (). In addition, they are responsible for sourcing Direct-to-Consumer events, managing budgets, resource planning, staff schedules and successful event execution.


Essential Duties and Responsibilities:

  • Develop and drive event-based marketing initiatives to generate sales leads for sales representative follow up
  • Identify, schedule, and plan event calendar for team of Event Marketers in assigned district
  • Responsibility for budgeting and staffing for identified local events
  • Attend trade shows, home shows, fairs, festivals, and community events and manage event marketing team in generating new sales leads
  • Manage event marketing material and equipment set up and tear down
  • Collaborate with the local Operation and Installation Mangers to grow brand presence within the local market
  • Recruit, hire, train and develop Event Marketers and create accountability through established Event Marketer goals and KPIs
  • Develop timelines, organizational plans, and internal communications for cohesiveness and transparency across the organization
  • Track and report event metrics to evaluate performance and ROI of events
  • Responsible for exceeding sales lead quotas based upon established KPIs
  • Performs other duties as assigned by supervisor.

 

Experience and Minimum Qualifications:

  • Bachelor’s Degree preferred, or equivalent combination of education, training, and experience.
  • Two+ years in a managerial position
  • Strong recruiting and training skills
  • Experience with large scale budgeting and planning
  • Excellent written and verbal communication skills
  • Self-starter with ability to manage and develop others
  • Ability to handle multiple priorities at one time
  • Strong planning and organizational skills, including attention to detail
  • Knowledge of current best practices and new strategies for event marketing
  • Travel within the assigned territory as needed
  • Ability to work evenings and/or weekends and pre-scheduled events
  • Valid driver’s license with reliable transportation to/from assigned events
  • Proficiency using Microsoft Office Suite (Outlook, Word, Excel, PowerPoint, Project, and/or Access).
  • Ability to juggle various work activities and shift their attention from one task to another to meet the demands of different stakeholders without “dropping the ball”.
  • Ability to thrive in a fast-paced, high-energy, team-oriented environment and have a “roll up your sleeves” and “today not tomorrow” mentality.
  • Apply active listening skills through the ability to comprehend information presented and respond thoughtfully.
  • Detail-oriented and can focus on the task at hand, no matter how minute, by finding the most efficient and effective pathway to completion.
  • Excellent verbal and written communication skills are required for communicating with internal and external parties in a manner that is both articulate and professional.
  • Ability to logically connect ideas, scrutinize and evaluate arguments, find inconsistencies and errors in work, solve complex problems, and engage in reflection.
  • Ability to provide timely and empathetic help through in-person, phone, email, and social media avenues that keeps the co-worker or customer’s needs at the forefront of every interaction.
  • Ability to communicate effectively, to recognize, understand, and manage one’s own emotions as well as others, and foster positive working relationships across all levels of the organization.
  • Holding oneself responsible and being self-driven in accomplishing business goals, adhering to policies and being responsible for one’s own actions, performance, and decisions.
  • Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status).

 

Preferred Knowledge, Skills, Abilities or Certifications:

  • Experience in lead generation and/or experiential marketing  
  • Previous management position(s) in Direct-to-Consumer marketing
  • Experience in multi-unit management
  • Previous experience in home improvement event marketing

 

Travel Requirements:

  • 25%-50% domestic travel required.
  • Occasional overnight travel required.

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