Director, Web Strategy

San Francisco, CA +3

As the Director, Web Strategy at Slack you will define and drive our global website strategy. You will craft website experiences that guide users throughout their user journey, both for end user and decision maker audiences. You will partner with the marketing, design, copy, and engineering teams to deliver comprehensive and integrated website strategies that increase awareness, drive customer acquisition, and improve product adoption.

As an ideal candidate, you should bring a positive attitude and an insatiable curiosity to continuously improve the user experience! You are equally comfortable taking the initiative on a project as you are working in a cross-functional group. You should be able to discuss designs with your creative partners, positioning with product, optimizations with developers, leads with sales, and strategy with leadership. 

Slack has a positive, diverse, and supportive culture—we look for people who are inquisitive, inventive, and work to be a little better every single day. In our work together we aim to be smart, humble, hardworking and, above all, collaborative. If this sounds like a good fit for you, why not say hello?


We are looking for an individual well-versed on strategy and execution, they will be accountable for team generation, lifecycle, and lead generation goals and manage a team of strategists prioritize and execute projections to achieve them.

  • Support customer acquisition and demand generations campaigns crafted to entice prospects with free trials, discounts, and other offers
  • Execute and own high level strategic webpage builds and refreshes, including measurement and tracking to key business metrics
  • Partner closely with cross-functional teams (product marketing, sales, systems, operations, etc.) to ensure accurate messaging, timing, capabilities, and execution of one-off and ongoing campaigns
  • Ensure stakeholder needs are aligned and drive towards our company objectives
  • Identify, develop or curate unique content that can be utilized across channels, and localized across geographies
  • Leverage personalization capabilities to craft outstanding digital experiences that are tailored to specific audiences

Develop User Insights

  • Effectively research, journey map, storyboard, and test user experiences.
  • Lead, synthesize, and present user research to stakeholders and cross-functional partners.
  • Use quantitative and qualitative data to back up assumptions and devise comprehensive and integrated digital strategies.

Define Strategy

  • Advocate for the end-user, and understand their needs and desires. Ensure stakeholder needs are aligned and drive towards our company objectives.
  • Develop detailed strategic documentation including competitive analysis, personas, user journeys, and information architecture.
  • Identify, develop or curate unique content that can be utilized across channels.

Measure Success

  • Own, analyze and communicate results including key performance metrics on a monthly and quarterly basis.
  • Analyze page performance and behavior of users on landing pages to identify areas of improvement.
  • Apply learnings to future campaigns or partner with the Experimentation team to improve results.


We're looking for someone with a passion for web strategy, execution and impact!

  • 8+ years of experience in developing integrated marketing strategies, 
  • 4+ years in a B2B SaaS environment
  • Deep understanding of web strategy, particularly in a SaaS environment
  • Experienced in, and an advocate for qualified lead generation and performance marketing
  • Ability to identify popular themes and types of content our audience would engage with and align them with the appropriate channels
  • Experience generating strategy documentation including personas, user journeys, competitive analysis, content strategy, and information architecture
  • Strong project management skills
  • Effective communication with peers and senior leaders, ability to build clear and concise presentations
  • Adept with website performance analysis and experimentation methodologies


  • International experience in a similar role
  • Agency experience


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