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Director, US Marketing

Los Angeles, CA

Please Note: If you are a current Spin Master employee with access to Workday, apply to this job via the Workday application.

Are you a kid at heart looking to build a career with a leading global children's toy, entertainment and digital gaming company?

At Spin Master, our unwavering commitment to open mindedness, integrity and innovation is a great part of what has made us an industry leader. How do we stay ahead of the pack? By hiring the best and brightest minds—and that’s why we want you!

What will you work on? 

Drive the development, implementation and management of the strategic and tactical marketing  plans to drive consumer demand in the US Market for assigned business segment.

Lead a team to achieve goals within the US Marketing plan. 

How will you create impact? 

  • Create and manage all aspects of the US marketing and commercial plans for the assigned brands, including brand and product marketing strategy, product positioning, creative strategy briefs, market research and consumer insights, media/advertising, in-store displays, influencer marketing, ecommerce, public relations, licensing, web/internet, and targeted consumer/trade outreach and promotions.
  • Manage the financial aspects of a portfolio of brands, including costing and pricing, PL, marketing budget, forecasting, promotional opportunities, SKU rationalization and profitability analysis.
  • Leverage POS data, marketing performance, and competitive insights to drive commercial results across a portfolio of brands.
  • Manage relationship with external licensor partners and internal franchise teams on marketing plans, budgets, retail/commercial strategies, and creative approvals.
  • Participate in sales presentations and trade shows for US retailers and provide sales tools supporting successful sell-in of multiple brands.
  • Partner with US Sales team for US Customer specific plans – product offering, brand promotional guidelines, channel exclusives, sell-in strategy, feature space, and retail media 
  • People Management: Lead a team of direct reports on plans, targets, workload and development. Be a mentor within the wider business. 

What are your skills and experience? 

  • 10+ years of consumer product brand and marketing management experience in a new product-oriented industry, preferably in children’s toys
  • College/University degree in Marketing or related field
  •  MBA a plus
  • Strong ability to partner with Media, Creative, Analytics, Licensors, Product, Sales and other departments
  • Demonstrated abilities to work in a matrix environment with the ability to forge strong relationships within a company
  • Solid understanding of performance marketing, media, ecommerce and commercial strategies.
  • Experience managing pricing/profitability, forecasting, marketing budgets, and a PL.
  • Required competencies include data/performance analysis, PL/pricing management, budget management, decision making ability, conceptual ability, creative ability, performance management, conflict management, and tenacity

The anticipated salary range for candidates who will work in California is $120,000 to $160,000 per annum. The salary offered to a successful candidate will be dependent on several factors that may include but are not limited to years of experience within the job, years of experience within the required industry, education, etc. Spin Master Inc. is a multi-state employer, and this salary range may not reflect positions that work only in other states.


What you can expect from us:

Our mission is to Make Life More Fun with a vision to push the boundaries of innovation, creativity, and fun.

  • Growth and Career Opportunities
  • Flexible Work Hours
  • Innovation, Collaboration and Fun
  • Comprehensive Benefits
  • Other fun Perks!

What’s it like to work here?

Spin Master is a fast-paced, hands-on organization that provides many great opportunities for impactful decision-making; though our challenging start-up atmosphere isn’t for everyone, we have a proven record of opportunities for future advancement and internal transfers for our passionate and results driven team.

Everyone is welcome in our sandbox and we are committed to an accessible and inclusive hiring process that provides reasonable accommodation to all applicants.

Spin Master strives to create an accessible and inclusive application and selection process and is committed to working with and providing reasonable accommodation to job applicants who may require provisions to participate in the recruitment, selection and/or assessment processes. Should you require an accommodation, please contact our Talent Acquisition team, by email at [email protected] or by phone at 416 364-6002 and we will work with you to meet your accessibility needs.

We do appreciate all interest; however only those selected for interview will be contacted.

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