Director, Social Media

Houston, TX

Phillips 66 & YOU - Together we can fuel the future

Phillips 66 has more than 140 years of experience in providing the energy that enables people to dream bigger and go farther, faster. We are committed to improving lives, and that is our promise to our employees and our communities. We are sustained by the backgrounds and experiences of our diverse teams, which reflect who we are, the environment we create and how we work together. Our company is built on values of safety, honor and commitment. We call our cultural mindset Our Energy in Action, which we define through four simple, intuitive behaviors: We work for the greater good, create an environment of trust, seek different perspectives and achieve excellence. Phillips 66 was recognized by Forbes as one of “America’s Best Employers” in 2021.

The Director, Social Media will manage social media efforts for all brands within the Phillips 66 portfolio – Phillips 66 Corporate, Phillips 66 Fuels, 76, Conoco, Phillips 66 Aviation, Phillips 66 Lubricants, Kendall and Red Line. This leader owns enterprise-wide social media strategy and closely collaborates with Brand Directors in the planning, development and deployment of social media campaigns. This leader will be engaged across the newly formed Brand Marketing Center of Excellence and across the enterprise to drive a compelling narrative supporting business objectives. The Social Media Lead will partner closely with Brand Directors to define social media objectives and oversee the creation/review of social media content. In addition, the role will develop and monitor enterprise wide KPI’s and measurement tools to assess performance.

Responsibilities May Include

Developing multi-brand social media strategies that drive brand awareness and reputation and link products back to the parent company
Managing and tracking paid social media campaigns across multiple brands and platforms
Partnering with Brand Managers to monitor production spend and optimize agency burn against social media campaigns and creative, linking social media strategy into marketing campaigns
Building audience growth and engagement across social channels
Driving a strategy to integrate all social media platforms, email campaigns and web properties across the enterprise
Creating and then maintaining a unified brand voice across social channels with a keen eye for creative excellence
Possessing passion about the intersection of brand and digital communications with emphasis on short form storytelling and engaging “snackable” content
Assessing demographics to define and target key audiences for our brands
Building and maintaining a detailed multi-brand social media calendar
Developing and maintaining client-agency relationships, timelines and work agreements
Coordinating social media activations with business objectives
Analyzing, reviewing and reporting on effectiveness of all social media activity and tying into overall brand marketing campaigns
Driving innovative solutions with insights from social listening via Sprinklr or other platforms based on the social strategy you design
Translating website and social performance data into actionable insights leading to optimization across platforms and processes
Leading monitoring efforts and online crisis support

REQUIRED QUALIFICATIONS

Legally authorized to work in the job posting country
Bachelor’s degree in Advertising, Marketing, Communications
8 or more years of experience working as a social media strategist or other relevant experience
5 or more years of performance based social media campaign management
Expert understanding of social media sites (e.g., Facebook, Twitter, YouTube, Instagram, TikTok, LinkedIn, Blogs, Influencers, etc.), industry, new technologies, trends and best practices
Organization: Ability to manage and coordinate multiple projects, tasks, and internal and external relationships
Brand: Has strong knowledge of brand strategies, concepts, and activities that drive consumer behavior
Flexibility: Ability to change course quickly, does not get frustrated in a changing environment

PREFERRED QUALIFICATIONS

Passionate about the Social Media landscape and constant iteration to stay ahead of trends
Experience building a house of brands concept across social media
Experience managing social media strategies in the oil and gas industry, manufacturing or heavy industry Comprehensive understanding of all social media platform best practices for brand marketing

Lubricants

Pioneering leaders and groundbreaking product lines have helped Phillips 66 evolve into the fourth-largest lubricants supplier in the United States. With world-class research and development facilities and eight proprietary blending and packaging facilities, Phillips 66 lubricants are sold in more than 80 countries. We reach across every key lubricants market, including automotive, trucking, agriculture, aviation, power generation, mining and construction. We manufacture and sell automotive, commercial, industrial and specialty lubricants, which are marketed worldwide under the Phillips 66, Kendall and Red Line brands, as well as other private label brands. We also market Group II Pure Performance base oils globally, and import and market Group III Ultra-S base oils through an agreement with South Korea’s S-Oil corporation.

Total Rewards

At Phillips 66, providing access to high quality programs and care for you and your family is important to us. Maintaining a culture of well-being — physical, emotional, social, and financial — is essential for a high-performing organization. When we are at our best, we are poised to deliver exceptional results — personally and professionally. Benefits for certain eligible, full-time employees include:

Annual Variable Cash Incentive Program (VCIP) bonus
8% 401k company match, with an additional 0-4% Company 401k contribution based on the Company’s financial performance
Cash Balance Account pension
Medical, Dental, and Vision benefits with an annual company contribution to a Health Savings Account for employees on HDHP
Total well-being programs and incentives, including Employee Assistance Plan, well-being reimbursement, and backup family care services

Learn more about Phillips 66 Total Rewards at hr.phillips66.com/.

To be considered

In order to be considered for this position you must complete the entire application process, which includes answering all prescreening questions and providing your eSignature on or before the requisition closing date of March 27, 2023.

Candidates for regular U.S. positions must be a U.S. citizen or national, or an alien admitted as permanent resident, refugee, asylee or temporary resident under 8 U.S.C. 1160(a) or 1255(a)(1). Individuals with temporary visas such as E, F-1, H-1, H-2, L, B, J, or TN or who need sponsorship for work authorization now or in the future, are not eligible for hire.

Phillips 66 is an EEO and Affirmative Action Employer of Women/Minorities/Veterans/Individuals with Disabilities