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Director, Social Media

New York, NY

BlackRock is looking for a Director of Social Media to join the Global Corporate Communications team. The candidate will be responsible for establishing a social media strategy in support of BlackRock’s brand and reputation. The individual will drive a proactive and integrated social media strategy to tell our story and elevate our brand in line with the firm’s strategic business priorities. The individual will also focus on social monitoring, rapid response, and digital community engagement.

A successful candidate will have an entrepreneurial spirit and thrive in a fast-paced environment. They will be able to effectively lead multiple projects and manage a team of direct reports.

Key Responsibilities

  • Develop a proactive social media content strategy for BlackRock’s corporate brand
  • Partner across Corporate Communications to develop and implement digitally integrated communications strategies
  • Integrate social media as a channel into all major company-wide initiatives, working closely with cross-functional teams
  • Establish digital community engagement capabilities
  • Build and manage a team responsible for social monitoring around key reputational issues, crisis management, and rapid response in a timely manner
  • Act as a decision maker for rapid response with an understanding of what type of content or users warrant a reply
  • Report on social media performance with actionable insights on an ongoing basis
  • Partner with relevant technology and security teams internally to ensure social media channels are always secure and compliant
  • Work closely with Legal & Compliance team to obtain content approvals and ensure social media practices adhere to regulatory requirements

Candidate Qualifications

  • Bachelor’s degree required
  • 7-10+ years of experience developing and leading social media strategies at multinational public companies
  • People management experience
  • Proven track record managing both organic and paid social media across current and emerging platforms
  • Flawless written and verbal communication skills; must be able to present complex concepts in a concise and understandable way
  • Experience using social monitoring tools (e.g., Sprinklr, Brandwatch)
  • Exceptional attention to detail
  • Strategic and creative thinking aptitude; desire to succeed in a demanding, innovative, entrepreneurial environment
  • Good judgment and impeccable ethics

An important part of BlackRock’s Corporate Affairs function, the global Corporate Communications team leads internal and external communications efforts that advance our purpose of helping more and more people experience financial well-being. The team develops compelling communications programs that enhance our culture, drive growth, strengthen our reputation, and build our brand.


For New York City only: The salary range for this position is $190,000 – $240,000. Additionally, employees are eligible for an annual discretionary bonus, and benefits including heath care, leave benefits, and retirement benefits. BlackRock operates a pay-for-performance compensation philosophy and your total compensation may vary based on role, location, and firm, department and individual performance.

Our benefits

To help you stay energized, engaged and inspired, we offer a wide range of benefits including a strong retirement plan, tuition reimbursement, comprehensive healthcare, support for working parents and Flexible Time Off (FTO) so you can relax, recharge and be there for the people you care about.

Our hybrid work model

BlackRock’s hybrid work model is designed to enable a culture of collaboration and apprenticeship that enriches the experience of our employees, while supporting flexibility for all. Employees are currently required to work at least 4 days in the office per week, with the flexibility to work from home 1 day a week. Some business groups may require more time in the office due to their roles and responsibilities.

We remain focused on increasing the impactful moments that arise when we work together in person – aligned with our commitment to performance and innovation. As a new joiner, you can count on this hybrid model to accelerate your learning and onboarding experience here at BlackRock.

At BlackRock, we are all connected by one mission: to help more and more people experience financial well-being. Our clients, and the people they serve, are saving for retirement, paying for their children’s educations, buying homes and starting businesses. Their investments also help to strengthen the global economy: support businesses small and large; finance infrastructure projects that connect and power cities; and facilitate innovations that drive progress.

This mission would not be possible without our smartest investment – the one we make in our employees. It’s why we’re dedicated to creating an environment where our colleagues feel welcomed, valued and supported with networks, benefits and development opportunities to help them thrive.

BlackRock is proud to be an Equal Opportunity and Affirmative Action Employer. We evaluate qualified applicants without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, disability, protected veteran status, and other statuses protected by law.

BlackRock will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance law.

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