Director, Product Marketing

Minnetonka, MN

UnitedHealthcare is a company that's on the rise. We're expanding in multiple directions, across borders and, most of all, in the way we think. Here, innovation isn't about another gadget, it's about transforming the health care industry. Ready to make a difference? Make yourself at home with us and start doing your life's best work.(sm)

Individual and Family Plans (IFP) is a growing business within UnitedHealthcare. The Director of Product Marketing is responsible for driving the IFP marketing communication strategy and product marketing operations function. Through leading a team of marketers and partnering with the product, legal and regulatory teams, this role will contribute to driving key success metrics for the business including new member acquisition, member loyalty and engagement rates, NPS and brand health. This role is responsible for developing our product and IFP brand communication strategy, leading relevant consumer research projects, leading multicultural marketing efforts, deploying brand/product copy to the full marketing organization, managing state specific regulations and leading the filing efforts for state specific marketing materials. The ideal candidate will thrive in a highly matrixed work environment with a high degree of team responsibility and strong collaboration skills. The Director of Product Marketing will report to the Vice President of Growth Marketing. This role will work most closely with the product management team, legal/regulatory teams, creative services team, and functional marketing teams (Experience, Acquisition, Member Loyalty & Partner Marketing).

You’ll enjoy the flexibility to telecommute* from anywhere within the U.S. as you take on some tough challenges.

Primary Responsibilities:

Provide thought leadership and influence new marketing strategies to drive development of innovative, industry-leading marketing communication approach
Lead efforts to connect IFP business strategies/goals and determine strategies for the Product Marketing team to address customer requirements and marketing efforts
Lead development of consumer insight learning plan as it relates to product and brand communication
Lead marketing communication strategy for the IFP products, benefits, and features
Lead marketing campaign strategy and develop campaign style guides for partner and creative teams to use to execute deliverables
Lead multicultural communication strategy and activation across marketing functions
Partner closely with product management team and manage all national and state level product information for marketing team
Lead efforts to ensure deliverables from external partners (e.g., ad agencies) are aligned with applicable marketing goals, strategies, and initiatives
Lead team to partner with agencies/copy writers to develop the specific product copy to be used in acquisition and member marketing materials
Team to work closely with legal to ensure communication is compliant with legal guidelines
Lead all regulatory marketing needs and ensure compliance by marketing organization along with development and filing of marketing assets
Cultivate relationships with applicable internal business partners to drive support, understanding and collaboration on our marketing efforts (e.g., Product Management, Legal/Regulatory, Creative Services and other marketing functions)
Directly supervise team of marketing managers

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

Bachelor’s Degree
10+ years of experience leading B2C/DTC brand management, marketing communications or product marketing teams
5+ years of experience in analytics driven and fact-based decision making
5+ years of experience team management experience with multiple direct reports
Experience in consumer research and segmentation
Experience in leading Multicultural Marketing efforts
Experience leading complex initiatives in an ambiguous environment with rapidly changing priorities
Intermediate or higher level of proficiency with MS Word, PowerPoint and Excel
Full COVID-19 vaccination is an essential job function of this role. Candidates located in states that mandate COVID-19 booster doses must also comply with those state requirements. UnitedHealth Group will adhere to all federal, state and local regulations as well as all client requirements and will obtain necessary proof of vaccination, and boosters when applicable, prior to employment to ensure compliance. Candidates must be able to perform all essential job functions with or without reasonable accommodation

Preferred Qualifications:

MBA
Fluent in Spanish Language
Experience in the healthcare industry
Experience in a Start-up / Growth business
Communication and interpersonal skills, particularly with the ability to cross technical and non-technical stakeholders
Track record of establishing effective cross-functional partnerships and relationships at all levels in a highly collaborative environment
Persuasive written, oral, and presentation skills

To protect the health and safety of our workforce, patients and communities we serve, UnitedHealth Group and its affiliate companies require all employees to disclose COVID-19 vaccination status prior to beginning employment. In addition, some roles and locations require full COVID-19 vaccination, including boosters, as an essential job function. UnitedHealth Group adheres to all federal, state and local COVID-19 vaccination regulations as well as all client COVID-19 vaccination requirements and will obtain the necessary information from candidates prior to employment to ensure compliance. Candidates must be able to perform all essential job functions with or without reasonable accommodation. Failure to meet the vaccination requirement may result in rescission of an employment offer or termination of employment

Careers at UnitedHealthcare Community & State. Challenge brings out the best in us. It also attracts the best. That's why you'll find some of the most amazingly talented people in health care here. We serve the health care needs of low income adults and children with debilitating illnesses such as cardiovascular disease, diabetes, HIV/AIDS and high-risk pregnancy. Our holistic, outcomes-based approach considers social, behavioral, economic, physical and environmental factors. Join us. Work with proactive health care, community and government partners to heal health care and create positive change for those who need it most. This is the place to do your life's best work.(sm)

Colorado, Connecticut or Nevada Residents Only: The salary range for Colorado residents is $113,500 to $218,100. The salary range for Connecticut / Nevada residents is $113,500 to $218,100. Pay is based on several factors including but not limited to education, work experience, certifications, etc. In addition to your salary, UnitedHealth Group offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with UnitedHealth Group, you’ll find a far-reaching choice of benefits and incentives.

All Telecommuters will be required to adhere to UnitedHealth Group’s Telecommuter Policy.

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug – free workplace. Candidates are required to pass a drug test before beginning employment.