Director, Product Communications

Remote (United States)

We’re Coinbase. We’re the world’s most trusted way to join the crypto revolution, serving more than 89 million accounts in more than 100 countries.

Our mission is to increase economic freedom around the world, and we couldn’t do this without hiring the best people. We’re a group of hard-working overachievers who are deeply focused on building the future of finance and Web 3.0 for our users across the globe, whether they’re trading, storing, staking or using crypto. Know those people who always lead the group project? That’s us.

There are a few things we look for across all hires we make at Coinbase, regardless of role or team. First, we look for candidates who will thrive in a culture like ours, where we default to trust, embrace feedback, and disrupt ourselves. Second, we expect all employees to commit to our mission-focused approach to our work. Finally, we seek people who are excited to learn about and live crypto, because those are the folks who enjoy the intense moments in our sprint and recharge work culture. We’re a remote-first company looking to hire the absolute best talent all over the world.

Ready to #LiveCrypto? Who you are:

You’ve got positive energy. You’re optimistic about the future and determined to get there.
You’re never tired of learning. You want to be a pro in bleeding edge tech like DeFi, NFTs, DAOs, and Web 3.0.
You appreciate direct communication. You’re both an active communicator and an eager listener - because let’s face it, you can’t have one without the other. You’re cool with candid feedback and see every setback as an opportunity to grow.
You can pivot on the fly. Crypto is constantly evolving, so our priorities do, too. What you worked on last month may not be what you work on today, and that excites you. You’re not looking for a boring job.
You have a “can do” attitude. Our teams create high-quality work on quick timelines. Owning a problem doesn’t scare you, but rather empowers you to take 100% responsibility for achieving our mission.
You want to be part of a winning team. We’re stronger together, and you’re a person who embraces being pushed out of your comfort zone.

We are looking for a dynamic leader to set the strategy, build the processes and the team to tell meaningful, relevant and timely stories about Coinbase’s products and services.

This person will develop and execute product communication plans that educate and raise awareness for Coinbase products, and includes daily ownership of: overall strategy, planning, product and partnership announcements, executive support, speaking engagements, industry events and conferences, and thought leadership.

What you’ll be doing:

Drive clear narratives about our products, business and vision
Develop strategy and playbook for a wide range of launches, announcements, and major product communications to support Coinbase’s product and company objectives, work cross-functionally with senior leadership and teams across Coinbase, including product, engineering, marketing, legal, and customer support
Develop written materials, including company messaging and statements, communications plans, press releases, blog posts, FAQs, and other collateral
Partner with the Chief Product Officer, VP of Engineering and their organizations to drive alignment between product, engineering and communications and elevate Coinbase’s product story internally and externally
Build a strong product communications team that can creatively reach existing Coinbase customers and drive awareness with new customers across consumer, institutions, ecosystem partners, and developer audiences
Cultivate and maintain relationships with business press, consumer media, key industry opinion leaders and external stakeholders.
Develop messaging and programs that frame and amplify our products

What we look for in you (ie. job requirements):

10+ years work experience in product/consumer communications
Experience working directly with reporters, editors, bloggers, researchers, industry analysts and other thought leaders.
Experience launching tech products to traditional press, new media and influencers to reach key audiences
Ability to leverage media campaigns and content creation to generate increased awareness for Coinbase’s range of products across audiences
Creative thinker who is looking for opportunities to challenge conventional product communications playbooks
Proven track record successfully developing, building, and launching Communications programs for products that delight and inform customers
Excellent written and spoken communicator with ability to explain complex topics into simple, powerful messages
Experience in day-to-day media relations and/or agency background
Proven ability to work effectively in a cross-functional environment, representing the communications team collaboratively across a variety of key internal stakeholders, including: product, engineering, legal, marketing, and customer support.

Nice to haves

Passionate about the fintech/crypto industry and communicating Coinbase’s role within it

Sound cool? Let's work together!

Notice for Colorado applicants as required by sb19-085 (8-5-20). Target annual salary for this role performed in Colorado, is $238,000 + target bonus + target equity + benefits (including medical, dental, vision and 401(k)).

Commitment to Equal Opportunity

Coinbase is committed to diversity in its workforce and is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sex, gender expression or identity, sexual orientation or any other basis protected by applicable law. Coinbase will also consider for employment qualified applicants with criminal histories in a manner consistent with applicable federal, state and local law. For US applicants, you may view Pay Transparency, Employee Rights and Know Your Rights notices by clicking on their corresponding links. Additionally, Coinbase participates in the E-Verify program in certain locations, as required by law.

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