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Director, Private Brands Commercialization

Secaucus, NJ

The Commercialization Director will lead strategic initiatives and commercialization activities at The Vitamin Shoppe. Partnering with the Leadership Team, this individual will be responsible for developing and implementing business and commercialization strategies that accelerate overall business growth and performance. 


  • Own the commercialization process, from final NPIF to delivery, ensuring adherence to timelines, budgets, and quality standards
  • Take products developed on-paper by our Brand and Brand Operations teams, and translate them at manufacturing sites into a scalable, consistent product that improves efficiency while meeting the quality promise
  • Manage existing and transfer items through the full process
  • Maximize opportunities and supply of container management
  • Manage Private Label manufacturing agreements along with Sourcing team
  • Work closely with the Brand function to ensure product development aligns with, regulatory requirements, and manufacturing capabilities
  • Collaborate with the co-manufacturing teams to ensure efficient and effective production of high-quality products and to troubleshoot any production-related issues
  • As new products are identified within the portfolio, act as a collaborator in the co-manufacturer selection process, and ensure that all new products are positioned to scale efficiently 
  • Identify optimization levers to reduce production costs and implement approved changes with co-manufacturer partners through production planning as well as manage EDI, regulatory compliance and scorecard elements
  • Develop and implement commercial strategies according to company goals and objectives aiming to accelerate growth
  • Collaborate with and coordinate diverse teams including but not limited to Brand, Brand Operations, TPT, QA/QC, Inventory Control, Planning, Merchants, Finance, Legal, AP customer service etc.)
  • Manage all liabilities for products including BOMs that are either discontinued or modified
  • Build and maintain profitable partnerships with key stakeholders
  • Monitor performance of commercial activities using key metrics and prepare reports for senior management
  • Look for new ways to interact and maximize relationships with co-manufacturers


  • 7+ years of previous experience with the operations and manufacturing space, including working with 3rd party partners and cross-functional team experience
  • Must be able to work at varying levels of the organization 
  • Strong self-starter who can be consultative and collaborative to influence individuals in other departments.
  • Excellent communication and presentation skills (verbal & written) given many of the initiatives will be transformational and require a significant level of change management and understanding.
  • Solid problem solving and analytical skills with an ability to find solutions to complex problems and demonstrate how initiatives will create value.
  • Comfortable with taking on a leadership role in the business across multiple areas, even without having all the business knowledge.
  • High Business, Strategy & Financial Acumen
  • Advanced level skill in Microsoft Excel and PowerPoint
  • Proven ability to demonstrate value with initiatives
  • Change Management capabilities
  • Leader of Teams

Equal Opportunity Policy

The Vitamin Shoppe is an equal opportunity employer. We respect diversity and accordingly are an equal opportunity employer that does not discriminate on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex, gender, gender identity or expression (including transgender status), sexual orientation, marital status, veteran status, physical or mental disability, genetic information, or any other characteristic protected by applicable federal, state, or local laws.  

Our management is dedicated to ensuring the fulfillment of this policy with respect to hiring, placement, promotion, transfer, demotion, layoff, separation, recruitment, pay and other forms of compensation, access to facilities and programs, training and general treatment during employment.

We firmly believe that every Health Enthusiast has the right to be treated with dignity and respect. Our goal is to maintain a satisfied and productive team of Health Enthusiasts. The keys to reaching that goal are effective leadership, equal application of fair human resources policies, competitive wages and benefits, and close attention to all health enthusiast matters. The Vitamin Shoppe is committed to the principle of fair and impartial treatment of our Health Enthusiasts.

Health Enthusiasts with questions or concerns about equal employment opportunities in the workplace are encouraged to bring these issues to the attention of their Human Resources representative. We will not allow any form of retaliation against Health Enthusiasts who raise issues of perceived discrimination in good faith. To ensure our workplace is free of artificial barriers, violation of this policy may result in disciplinary action, up to and including discharge.

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