Director of Strategy

New York, NY

WHO WE ARE:

Our creative and marketing teams bring BARK’s dog-crazy products and services to life. The Bark brands have a huge potential for a healthy dose of innovative storytelling for fun, exciting, campaigns. Successes on this team have enormous payoffs for PR, sales, customer engagement, and overall awareness of BARK. Their mission is simple- to make dogs happy by bringing toys, meals, and wellness products to your doorstep.

WHO WE’RE SNIFFIN’ FOR :

We’re looking for a superstar Strategist to be the connective tissue between our creative and marketing leadership in a team-oriented environment with the aim of refining our core value props, growing sales, raising awareness, and managing the strategic marketing across our suite of brands; Barkbox, Super Chewer, Bark Eats, and Bark Bright. They work to expand our understanding of our customers, growth areas, and insights.

They are responsible for developing and articulating brand(s) mission, values, and creating strategic briefs for the creative team(s).

KEY DUTIES:

The Director of Strategy has three key areas of responsibility

Planning, Analyzing, Evaluating

Collaborates with the Growth Marketing team on preparation of creative/marketing recommendations, strategies and actions for each sub brand..
Reviews, analyzes and evaluates the following, relative to the sub brand’s needs and objectives: media, creative output, research reports and brand data.
Identify and develop target list of consumer segments
Understand business objectives, challenges and opportunities of target and industry
Responsible for departmental vision, structure, and management while providing leadership, accountability, and mentorship to brand strategy.

Team Leading, Coordinating, Managing

Be a lead brand evangelist, embodying Bark core values and differentiating perspectives
Generate and drive insight for audiences around media, brands, consumers, and experiences
Provide market research, analyses and insights into latest industry trends
Work with the cross disciplinary team to assess risk, constraints, and opportunities (schedule / scope / resources) and make qualified decisions on growth pursuits and how to approach it.

Strategic Project Management

Oversee long term initiatives including: positioning development, marketing plans, development needs, timeline and roadmap planning, stats analysis and reporting
Develop integrated marketing strategies, tactical plans, and insights to meet and exceed the sub brand’s marketing and business goals and objectives
Manage measurement, analytics, data gathering, and reporting for brands
Actively participates in stakeholder presentations
Help lead research initiatives and manage outside consultants
Seeking new opportunities to add value to existing customers
Collaborating with the marketing team to deliver useful insights and brief in creative teams
Sound and responsible marketing counseling and planning.
Innovator and influencer level communications.
Deliver a consistently superior creative product.
Work that is strategic and above all creative.
Work with a small creative team to enhance and expand the growing BARK Eats brand voice.
Take complex information and effectively simplify while educating customers on a complex product offering.
Approach all projects through a strategic lens, honing your problem-solving skills, conceptual thinking, and writing chops.
Work with different teams to understand and execute on varying business needs and objectives.
Present work and thought process in an organized way

EXPERIENCE:

5-7+ years in brand strategy/account planning with excellent written, verbal and presentation skills
Experience working on large brands, DTC, and content creation is preferred
Experience and interest in both quantitative and qualitative research methods
Strong understanding of the trends shaping consumer behavior today and in the future
Ability to work under deadlines and stay focused simultaneously on the big picture and smallest details
Strong organizational, interpersonal and project management skills
Digitally connected, passionate about technology and innovation with an insatiable curiosity for how it applies to our industry
Acute attention to detail
Open to travel as necessary
Dog person (duh!) and a solid understanding of life with a dog and the challenges involved with caring for your pooch!

SKILLS & QUALIFICATIONS:

A knack for good storytelling and conversational writing–ability to sprinkle humor and wit into otherwise dry information
Thrives in a fast-paced environment and to turn around tight, smart, accurate copy while meeting daily deadlines
Excels at time-management and triaging an ever-changing priority list
Confidence articulating your own ideas and creativity on projects
Self-motivated: desire and ability to own projects
Must have a funny and lighthearted tone of voice!
Candidates must provide a portfolio with copywriting samples!

This position is a full-time position. It is located on-site at our office in New York. We offer health insurance for both you and your pup, 401k, wonderful team lunches, cold brew on tap, and a dog to pet anytime you wish.

ABOUT BARK:

Here at BARK, we love dogs and their people. We’re looking to make all dogs happy throughout the entire world (we’re not kidding). Think Disney for dogs -- we make magic for dogs and their people through our products, events, and experiences.

Our ambition level is high, the opportunity is huge, and our love for dogs is through the roof! We launched in 2011 with BarkBox, a monthly-themed subscription of all-natural treats and clever toys. Since then, we've shipped more than 70 million toys and treats to the dogs across the world and use all of that direct customer feedback to inform new initiatives and ways to make magic between dogs and their people. We’ve since expanded into other offerings as well, as we aim to become THE Dog Company for every family with a four-legged, belly-scratch-loving, interspecies family member.