Director of Social Media

Beverly Hills, CA

We are looking for a highly organized, Social Media obsessed person who will work closely with the Senior Social Director and be responsible for our overall Social strategy, leading the planning and execution of a high volume of artist-led Live Nation stories and content to live on multiple Social feeds (Instagram, Twitter, Facebook, TikTok, YouTube). You are a strong communicator, passionate and motivated with an entrepreneurial spirit - able to collaborate with many stakeholders across the business, earn trust and sell ideas to internal teams, work with design teams and direct agency teams to deliver bar-raising Social creative at pace and scale. You will be part of an integrated editorial team, so having a good understanding of the full marketing mix is a plus.

WHAT THIS ROLE WILL DO

Help steer the Live Nation brand strategy and representation on TikTok, Instagram, Facebook, Twitter, YouTube and any other digital outlets where music fans congregate online at scale
Have expert knowledge and able to stay on top of evolving trends on all primary platforms (above) and also research and educate the wider team on newer platforms including Twitch, BeReal, Reddit, Discord and others
Have strong relationships with each social channel’s entertainment or other relevant teams to properly maintain awareness of and beta test new and relevant product offerings
Ideate Social-first creative, alone, as part of a team and/or by directing multiple agencies to produce ground-breaking content
Ability to self shoot on-the-fly mobile phone content for concerts and events for our feeds
Proven skills in community management and posting directly onto feed and engaging with fans in our agreed TOV
Proven skills in social data and analytics, lead in KPI and metric setting and able to form digestible performance summaries to share with wider business stakeholders
Work closely with Social Content, Paid Social and Social Analytics teams to ensure key delivery goals are met

WHAT THIS PERSON WILL BRING

6-8 years of experience overseeing corporate social media accounts and developing multi-channel content
Proven knowledge of trends across social media and within each particular social platform
Strong written and verbal communication skills
Strong attention to detail
Proven ability to adjust priorities based on new information, meet deadlines, and successfully operate in a fast-paced work environment
Experience boosting posts on social platforms
Relationships with entertainment and/or music marketing teams within each social company
Relationships with influencers, influencer management companies and agencies a plus
Strong understanding of and experience with social media platforms and their business account backends
Ability to multi-task and communicate effectively with different levels of the organization
Proficient in Microsoft Suite
Experience working with Sprinklr, Spredfast, Sprout, Later, Keyhole, Julius and/or other similar software
Bachelor’s Degree in Marketing, Advertising, Public Relations, or Communications
Live Nation’s policy regarding vaccinations and masking will evolve based upon updated regulations and factors related to COVID-19. Currently, we strongly encourage employees to be fully vaccinated or have received a negative COVID test within 24 hours of entering an office.

BENEFITS & PERKS - Our motto is ‘Taking Care of Our Own’ through 6 pillars of benefits:

HEALTH: Medical, Dental and Vision benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
YOURSELF: Paid time off policy including holidays, sick time and day off for your birthday, free concert tickets
WEALTH: 401(k) program with company match, Stock Program Reimbursement
FAMILY: New parent programs & support including caregiver leave and baby bonus, infertility support
CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
OTHERS: Volunteer time off, crowdfunding network

EQUAL EMPLOYMENT OPPORTUNITY

We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It’s talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.

Live Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.

We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.

We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Live Nation will also provide reasonable religious accommodations on a case by case basis.

HIRING PRACTICES

The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.

**Please note that the compensation information provided is a good faith estimate for this position only and is provided pursuant to the Colorado Equal Pay for Equal Work Act and Equal Pay Transparency Rules. It is estimated based on what a successful Colorado applicant might be paid. It assumes that the successful candidate will be in Colorado or perform the position from Colorado. Similar positions located outside of Colorado will not necessarily receive the same compensation. Live Nation takes into consideration a candidate’s education, training, and experience, as well as the position’s work location, expected quality and quantity of work, required travel (if any), external market and internal value, including seniority and merit systems, and internal pay alignment when determining the salary level for potential new employees. In compliance with the CO EPEWA, a potential new employee’s salary history will not be used in compensation decisions.

Salary Range $100K - $125K