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Director of Sales

Remote (United States)

Who We Are

Frida is more than a brand built to support parents. We get parents. We know all about the often unbelievable realities of parenthood, because we’ve been in the trenches. Over the last 9 years, we’ve dedicated ourselves to developing the tools (and sometimes the tips, too) that help simplify parenting - and it all started with snot. Since the launch of our cult-favorite NoseFrida, The SnotSucker, we’ve innovated and launched over 100 products that provide quick and easy solutions to age-old parenting problems.


We also launched Frida Mom in 2019, with products to help women with the transition through the fourth trimester into motherhood. Today, Frida holds over a 70% share of its main category, and our products can be found in over 50+ countries and in over 40,000 stores throughout the US - in every retail channel from mass-market, grocery, chain drug, and specialty stores. For 9 years, we’ve had parents’ backs as they navigate the parts of parenthood you don’t usually see on the ’gram with honest and raw messaging to provide the answers to questions they didn’t even know they had. And, we’re just getting started.


How You Will Make an Impact

Frida is looking for a Director of Sales to join our team and focus on managing Frida’s mass accounts nationally (Target, Walmart, etc.) The Director of Sales will be goal-oriented and will be diligent in overcoming obstacles that impact annual sales goals. Responsibilities to include:

  • Meet and exceed assigned sales goals
  • Achieve distribution, pricing, promotion and shelving objectives
  • Identify and attract prospective strategic customers
  • Build and maintain strong strategic relationships with key personnel within assigned accounts
  • Negotiate pricing and terms with new and existing customers
  • Collaborate with marketing to ensure all promotional opportunities within each account are maximized
  • Implement branded signage and fixtures at key retail partners
  • Work closely with Sales Planning to ensure customers receive goods in full and on time; provides detailed projections to ensure correct forecast is implemented and executed  
  • Keep internal team informed of the competitive landscape and feedback from buyers
  • Build and deliver retailer-specific presentations for line reviews and internal postmortem reviews 
  • Attend trade shows for buyers and consumers
  • Other duties as assigned


What You Will Need

  • Bachelor’s Degree in Sales, Business, or related field
  • 5-7+ years of sales experience in the CPG industry managing retailer accounts
  • Relevant experience in the baby product industry is preferred 
  • Excellent negotiation and analytical skills
  • Excellent communication and organization skills
  • Proficient in Excel and PowerPoint 
  • Ability and willingness to travel extensively throughout the country


Who You Will Work With

Frida is an organization that values collaboration and community. As the Director of Sales, you will work closely with Sales Planning, Marketing, & Finance teams.


Why You Will Love Working at Frida

  • Robust health benefits including:
  • Comprehensive medical, vision, and dental plans
  • Employer paid life insurance
  • Supplemental insurance options including Accident Insurance, Short-Term Disability and Long-Term Disability 
  • FSA & HSA
  • 401k matching up to 4% with immediate vesting
  • Generous paid time off program including elective PTO days, federal holidays, sick/wellness days, and a birthday floater 
  • Flexible paid pregnancy and parental leave
  • Weekly wellness programming including manicures & pedicures, massages, and carwashes
  • Dog friendly office - feel free to bring your best buddy with you to work! 
  • Learning & development opportunities for professional and personal growth
  • Company-wide events & outings- we know how to throw a party! Team engagement is at the epicenter of our culture, whether it’s getting together for our annual Fam Jam bash or giving back to our community through a day of service
  • Exclusive employee product discounts


Frida provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected Veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

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