Director of Product Marketing

San Francisco, CA

As Chime’s Director of Product Marketing, Payments, you will be responsible for building and leading a product marketing team. You will oversee Chime’s Payments product marketing strategy, planning and execution of go-to-market plans. This leader will work closely with cross-functional partners across Marketing, Paid Acquisition, Lifecycle, Product, Design, Comms and more. The Director of Product Marketing, Payments will be responsible for high-impact go-to-market strategies ranging from top-of-funnel awareness campaigns down to lower-funnel conversion campaigns.

For Colorado based roles: In accordance with applicable law, this role has an annual starting salary of $200,000 plus bonus, a competitive equity package, and benefits. The actual pay may be higher depending on your location, skills, qualifications, and experience.

In this role, you can expect to

Build, lead and mentor a team of product marketers.
Define, manage, and implement comprehensive go-to-market strategies for new and existing product initiatives including: audience definition, product positioning, comms architecture, and launch strategy.
Partner closely with our Insights, User Research and Product teams to understand our members needs and the broader competitive landscape.
Lead the strategy, planning, and execution of go-to-market plans working closely with Product, Design, Paid Acquisition, Social, Content, Lifecycle, and PR.
Ensure alignment on product positioning and comms architecture across all channels including Marketing, Member Services, and Product.
Take a data-driven approach to campaign strategy focusing investments on the most impactful outcomes and critical metrics.

To thrive in this role, you have

BS/BA in Marketing or related field
10+ years managing end-to-end product marketing at a tech, consumer finance or innovative, fast-paced consumer brand
Experience leveraging a suite of features and innovation to develop intra-product flywheels and an exciting cash to payments ‘ecosystem’ strategy
Ability to develop and implement processes to scale product marketing to succeed in a rapidly growing marketing and product organizations
Strong analytical skills, comfortable reviewing and analyzing business performance metrics, and ability to adjust when necessary
Results-driven, with a passion for using data to build marketing campaigns that tackle business problems, advance our brand narrative, and resonate with our member base
Out-of-the-box thinker ready to get creative and take risks building a consumer brand from ground level
Highly effective communication skills and ability to influence cross-functional teams

A little about us

We created Chime because we believe everyone deserves financial peace of mind. By eliminating unnecessary fees and helping people grow their savings automatically, we’ve empowered millions of Americans to take control of their finances.

Chime is the largest and fastest-growing U.S. player in the challenger-banking space. Through our banking partners, we offer access to bank accounts with fee-free overdraft, provide members the chance to receive early access to their paychecks, help them improve their credit, and more!

We’ve built one of the most experienced leadership teams in Fintech and were recently valued at over $25.5B. We’ve raised over $1.7B in funding from leading investors including Sequoia Capital Global Equities, SoftBank Vision Fund 2, General Atlantic, Tiger Global, Dragoneer, DST, Coatue, Iconiq, Menlo Ventures and others.

What we offer

💰 Competitive salary based on experience
✨ 401k match plus the usual medical, dental, vision, life, and disability benefits
🏝 Generous vacation policy and company-wide Take Care of Yourself Days
🖥 Virtual events to connect with your fellow Chimers- think cooking classes, music festivals, mixology classes, paint nights, etc., and delicious snack boxes, too!
💚 A challenging and fulfilling opportunity to join one of the most experienced teams in FinTech and help create a completely new kind of banking service

We know that great work comes from great, and inclusive teams. At Chime, we specifically look for individuals of varying strengths, skills, backgrounds, and ideas. We believe this gives us a competitive advantage to better serve our members and helps us all grow as Chimers and individuals.

We hire candidates of any race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, Veteran status, and any other status. Chime is proud to be an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance. If you have a disability or special need that requires accommodation, please let us know. To learn more about how Chime collects and uses your personal information during the application process, please see the Chime Applicant Privacy Notice.