Director of Product Marketing
Consistently named one of the top D.C. start-ups to watch since 2016, Quorum builds software that helps public affairs professionals work smarter and move faster. Our philosophy is people-first, whether we're supporting team members in their careers or prioritizing our clients with a best-in-class customer success program. Quorum's clients use our tools to bring a modern approach to advocacy work in Congress, all 50 state legislatures, major U.S. cities, the European Union, and more than a dozen countries.
Quorum is looking to add an exceptional product marketing professional to its growing team, with a focus on the process of building and marketing the core narrative of Quorum’s products across the entire product lifecycle.
Reporting to the Chief Marketing Officer, this function leader will work with the broader marketing team as well as with the Software Development, Customer Success, and Sales teams to drive product and feature awareness and adoption amongst prospective and current clients.
The Director of Product Marketing will:
- Manage a Product Marketing Associate (and potential subsequent hires) to help them grow in their career
- Build the long term strategy for the product marketing function including growing the team and extending our impact YOY
- Support and inform the product roadmap with go-to-market planning (audience research, distribution strategy, competitive landscape, messaging, launch plans, social growth, etc) and by building required resources
- Write clear and persuasive messaging to convey the value of our products and product features
- Create product one-sheets and competitive battle cards informed by research and interviews
- Leverage Seismic and other tools to effectively distribute product marketing resources and encourage adoption.
- Develop/refine Quorum’s buyer personas, supported by internal and external research
- Help us show Quorum’s value visually through screenshots, video, gifs, illustrations, etc. (hire/manage freelance talent as needed)
- Develop consistent mechanisms to collect market insights from both internal and external sources and begin to leverage these to develop the customer voice
- Establish reporting to communicate the value product marketing drives for Quorum
What You’ll Do
- First Week: You’ll learn about the landscape of Quorum’s market and become an expert on Quorum’s existing buyer personas
- First Month: Establish guidelines and a framework for collaboration with Quorum’s Sales and Customer Success teams to ensure that product marketing resources meet their needs and are fully utilized. Learn the products
- First Six Months: Develop a robust project calendar aligned with the product roadmap. Regularly conduct research, write strong copy and create resources to help our Product, Sales and Customer Success teams, and work with team members to measure which assets effectively help to close deals and identify prime new prospects. You will handle everything from concept to execution and analysis
- First Year: Enable demand for Quorum by delivering exceptional brand experiences, accelerating our sales cycle, and scaling Quorum’s product marketing program—all aligned to make a significant impact on Quorum’s growth
- You have at least seven (7)+ years of marketing work experience with at least four-five (4-5) years of professional experience in some combination of product management and product marketing in a B2B SaaS environment
- You have experience coordinating complex launches for B2B/SaaS products including gaining buy-in and participation from multiple stakeholders on multiple teams
- You are able to channel the voice of the customer to write compelling B2B or SaaS product copy for the web and sales enablement and inform the product roadmap
- You are able to manage projects with numerous stakeholders, including seeking internal and external input to inform positioning
- You are comfortable managing a direct report and growing a small product marketing team
- You can lead complex projects that require buy-in and participation from multiple stakeholders on multiple teams
- You are an especially strong candidate if you have experience conducting interviews and leveraging primary and secondary sources to inform strategy and copywriting
- Design capabilities are not required but would be helpful for the creation of product marketing materials.
- You are confident in your ability to use Seismic or other sales enablement tools to distribute and encourage the adoption of product marketing materials
- You have a personal or professional background or identity that would enrich the Quorum Team (e.g., help to bring a new perspective/understanding to Quorum or our users)
- You are an especially strong candidate if you understand the needs and concerns of the public affairs market
About the Marketing and Communications Team
- As a member of our growing team, you will be empowered and expected to proactively identify challenges and propose solutions
- Among other things, members of our marketing team are creative, analytical, optimistic, hardworking, and supportive
- We’re a close-knit team of innovative, hardworking, and optimistic people who value responsibility, productive discourse, and personal growth
- We work hard to deliberately develop our team member’s careers. We are voracious learners and will be your mentors, confidantes, and supporters
- Our team is dedicated to building and growing a remarkable company
- Working at Quorum is unique and particularly fulfilling because each team member’s work directly impacts the company’s success
- We use testing to optimize how we do our jobs on a daily basis
- We are a small team, so we pitch in wherever needed
Our Work Environment
- You will have the option to work in a vibrant, sunlit space in our modern, open concept office, to work remotely, or to find a hybrid approach. All applicants for the Director of Product Marketing role are eligible to work from home permanently.
- Our office building is located in the heart of downtown DC, easily accessible by metro, bus, and rideshares. It is also in close proximity to great restaurants, food trucks, shopping, and popular happy hour spots.
- Our team loves to spend time doing fun things outside of the office, which we call Quorum Fun events. Past Quorum Fun events have included apple picking, yoga, and wine tasting