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Director of Personalization & Performance Marketing Product Management

Atlanta, GA

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Regular or Temporary:


Language Fluency:  English (Required)

Work Shift:

1st shift (United States of America)

Please review the following job description:

Lead a team(s), responsible for enterprise product strategy, roadmap and delivery of all personalization and performance marketing platforms (AEP, Email, Target, etc.), including data-driven marketing enablement and tracking. Drive business growth and revenue across CSBB and Wholesale.


Following is a summary of the essential functions for this job. Other duties may be performed, both major and minor, which are not mentioned below. Specific activities may change from time to time. 

  1. Develop, execute, and oversee management of cross-functional strategy, with ability to articulate investment thesis to stabilize and scale capabilities across Truist, both CSBB and Wholesale businesses. 
  2. Lead the development, execution and oversight of the personalization and performance marketing product management team. Deliver innovative solutions that evolve, grow, and optimize Truist connected channel interactions.
  3. Partner with key stakeholders across marketing, digital (ie., digital banking, virtual solutions) and business teams to determine prioritization, requirements and roadmap discovery and delivery. 
  4. Build and deploy relevant business and cross-functional strategies that leverage platform capabilities to drive engagement, lead conversion with key audiences. 
  5. Improve processes, automation and speed to market working within team, with vendors and across key stakeholder groups, with a focus on improving efficiencies and reducing risk. 
  6. Manage within our Agile Triad model in partnership with Design and Technology leadership, improving our predictability and roadmap success. 
  7. Lead strong operating routines that keep stakeholders, partners and key executive teams informed and up to date on key accomplishments. Be a voice for the personalization narrative, capabilities, and learnings.
  8. Manage a multi-million dollar budget efficiently and effectively.


Required Qualifications:

The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  1. Bachelor’s degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training
  2. Ten years of related experience or an equivalent combination of education and experience, managing complex product management teams
  3. Demonstrated contribution to marketing strategy development to solve complex and/or unique operational problems
  4. Sound and comprehensive understanding of business and organizational strategies and processes
  5. Extensive knowledge of business and organizational strategies and management objectives
  6. Ability to lead large projects of significant complexity and notable risk exposure
  7. Ability to influence others at senior levels to adopt a new perspective
  8. Knowledge of the industry's competitive landscape and an understanding of the market and regulatory factors that shape the industry
  9. Experience leading a team of junior and professional-level contributors

Preferred Qualifications:

  1. Financial services or related industry experience
  2. Agile delivery experience
  3. Integrated marketing and digital marketing experience
  4. Multi-cultural marketing experience
  5. Experience with delivering national and/or global social media and influencer marketing campaigns


General Description of Available Benefits for Eligible Employees of Truist Financial Corporation: All regular teammates (not temporary or contingent workers) working 20 hours or more per week are eligible for benefits, though eligibility for specific benefits may be determined by the division of Truist offering the position. 

Truist offers medical, dental, vision, life insurance, disability, accidental death and dismemberment, tax-preferred savings accounts, and a 401k plan to teammates. Teammates also receive no less than 10 days of vacation (prorated based on date of hire and by full-time or part-time status) during their first year of employment, along with 10 sick days (also prorated), and paid holidays. For more details on Truist’s generous benefit plans, please visit our Benefits site.

Depending on the position and division, this job may also be eligible for Truist’s defined benefit pension plan, restricted stock units, and/or a deferred compensation plan. As you advance through the hiring process, you will also learn more about the specific benefits available for any non-temporary position for which you apply, based on full-time or part-time status, position, and division of work.

Truist supports a diverse workforce and is an Equal Opportunity Employer that does not discriminate against individuals on the basis of race, gender, color, religion, citizenship or national origin, age, sexual orientation, gender identity, disability, veteran status or other classification protected by law. Truist is a Drug Free Workplace.

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