We are a people-powered beauty ecosystem, leveraging unique and engaging online and offline experiences as well as consumer participation to fuel our growth. In 9 years, we have built an iconic brand that has revolutionized how consumers, and how the industry, think of beauty. The foundational DNA of our brand is resonant across generations, timeless, and ripe for building upon. Our next step is to bring Glossier to more people in more places. We are inclusive, customer-devoted, curious, courageous, discerning, and results-driven.
This position will lead our Performance Marketing team will be responsible for inspiring and motivating new potential Glossier customers to purchase for the first time with the brand to drive sustainable and efficient growth for Glossier globally. To be successful in this role, you will need to develop a strategic vision and execute rapidly. You will have a strong understanding of both the art and science of online marketing working closely with our brand and creative teams.
The ideal candidate can create a set of successful channel strategies in partnership with the digital marketing agencies, execute well-structured tests, roll out successful campaigns, and optimize performance over time against performance goals. To excel in this role, you will be agile and adaptable to the ever-changing needs of our business.
This role requires a creative, data-driven decision maker and planner, who thrives on working cross-functionally with executive, business, and marketing teams in a multi-channel retail environment, as well as with external vendors and partners.
This candidate will be able to partner with a variety of cross functional teams with ease balancing profitability and desirability.
The Director of Performance Marketing will report into our GM, E-Commerce.
6 Month Expectations
- Cultivate and advance the level of internal talent, and develop a high-performing, collaborative team
- Provide clear briefs rooted in historical learnings, current trends, and/or clear testing goals and KPIs
- Manage monthly budget and targets through bottoms up forecasting while executing against ecommerce plan and objectives for the performance marketing team
- Develop deep and trusting partnerships with our digital marketing agencies and internal stakeholders
- Present clear and concise recaps based on performance and benchmarks to stakeholders and leadership
- Exhibits a strong eye on the market for emerging channels and trends
- Partner with Brand Marketing, Insights, Analytics, and Merchandising teams to analyze business and marketing data in order to identify key drivers, tactics and associated dependencies for driving conversion, retention, and cross-selling
- Develops a cohesive strategy across channels to drive the most efficient CAC and ROAS without sacrificing the brand or long term growth
- Build monthly, quarterly and yearly marketing plans to pair to budget and growth goals
12+ Month Expectations
- Lead channel strategy across new product launches and evergreen campaigns achieving revenue goals
- Manage monthly budget and targets through bottoms up forecasting while executing against ecommerce plan and objectives
- Continually improve upon briefing templates to ensure timely, brand right, and effective creation of assets and copy
- Develop long term testing roadmap in partnership with Sales team and Marketing Analytics
- Bring deep channel expertise and insights driving strategy of product mix across channels to drive desired AOV, revenue, CAC and ROAS goals
Qualifications
- 8+ years of experience in performance marketing, acquisition marketing, and/or growth team with at least 3+ years leading a team
- Must have experience directly managing Meta in platform and direct experience managing in platform with Google preferred; must have managed Google and other paid media channels
- Experience working in the beauty industry [preferred not required]
- Deep analytical abilities, especially with respect to experimental design, attribution / media allocation, budget management and one-off analysis of large data sets to create sophisticated advertising programs
- Excellent leadership skills with experience managing a team and agency
- Logic-driven, strong communication abilities, technically proficient, with strong analytical and project management skills required.
- High proficiency in Excel, Google Analytics, and Looker as well as a multi-touch attribution tool
In accordance with the applicable law, the following represents a good faith estimate of the minimum and maximum compensation range for this position:
- The estimated annual pay range for this role is $135,000 - $176,000
- There may be future opportunities for continued pay progression based on continued strong performance in the role.
- Full-time positions are also eligible for a competitive compensation and benefits package that include medical health insurance, 401K, equity in the form of Restricted Stock Units, Paid Time Off, Short Term and Long Term Disability leave, and a range of other benefits.
- Learn more at the Glossier Career page.
Compensation for the role will be determined based on permissible, non discriminatory factors such as a candidate’s qualifications, skills, and experience.
NOTE: Glossier requires all newly-hired employees whose job responsibilities require them to work from a Glossier office or retail location or require them to travel, work in person with vendors or others or participate in creative productions to be fully vaccinated against COVID-19. Glossier is an equal opportunity employer and will provide reasonable accommodation to those individuals who are unable to be vaccinated consistent with federal, state or local law.
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We are an Equal Employment Opportunity (“EEO”) Employer. It has been and will continue to be a fundamental policy of Glossier not to discriminate on the basis of race, color, creed, religion, gender, gender identity, pregnancy, marital status, partnership status, domestic violence victim status, sexual orientation, age, national origin, alienage or citizenship status, veteran or military status, disability, medical condition, genetic information, caregiver status, unemployment status or any other characteristic prohibited by federal, state and/or local laws. This policy applies to all aspects of employment, including hiring, promotion, demotion, compensation, training, working conditions, transfer, job assignment, benefits, layoff, and termination.