Director of Mobile Growth

Irvine, CA

Hybrid Work Model

SEGA. . . What do you think of when you hear that word? Do you think of the console with the iconic, harmonized voice fire ups or do you think of the countless gaming hits from Sonic the Hedgehog, Golden Axe, or the Persona series? . . .

When we think of SEGA, we think of its evolution as a pioneer in the video game market to one of the most prominent video game developers and publishers ever! Globally, SEGA has over 5,000 employees passionately working to bring the best gaming entertainment to players around the planet. We have one of, if not the richest, portfolio of original IPs something we are very proud of and excited about as the market continues to change.

New streaming technologies and shifts in the retail landscape are well poised for what will be the most disruptive and innovative time in our industry. Our IP strategy positions us well for this, and we are enthusiastic about the future!

There's never been a more exciting time in the company's history to join SEGA!

Qualifications

SEGA seeks a sharp and analytical individual with a passion for all aspects of mobile growth including user acquisition, app store optimization, creative planning, and partnerships.

Thinking and executing across the entire consumer funnel you’ll be tasked with acquiring and scaling high-quality players through paid media and by leveraging promotional opportunities with our partners and across SEGA’s owned media channels.

You’ll collaborate with SEGA’s Western and Eastern development teams to drive holistic growth for a plethora of famous brands and innovative new IP.

Come and help Sonic the Hedgehog reach millions of fans!

Duties and Responsibilities:

Orchestrate player acquisition campaigns, testing a variety of traffic sources and targeting refinements to grow game user bases and maximize return on investment.
Plan funnel success metrics and partner with the data science team to provide a detailed interpretation of performance data, identifying new opportunities and improvements.
Analyze keywords, screenshots, app icon, and other app store optimization opportunities and iterate and execute app store updates to maximize visibility and conversion.
Work with Development and Data Science teams to identify game features that would improve the efficiencies of the buy/drive virality.
Implement new measurement methodologies to adapt to privacy policies like Apple's App Tracking Transparency (ATT)
Collaborate with product, ads, data, and creative teams to enhance the portfolio and business through comprehensive lifecycle marketing
Create and run AB tests and be able to interpret and represent data to wider team members.
Contribute to successful ad creative concepts and conduct creative testing, collaborating closely with the Creative and Marketing teams to deploy breakthrough creative executions to engage new users and maximize ROAS.
Ensure games and campaigns are tagged and tracked correctly, defining event goals associated with user acquisition objectives and support game studios and the brand teams during implementation.
Work with the development teams to communicate on-going marketing efforts and line up marketing support with in-game opportunities.
Experience managing and scaling growth teams.

Qualifications and Skills:

8+ year’s experience in user acquisition, partnerships and product marketing for a mobile product, ideally in games.
Hands on experiencing planning and managing user acquisition campaigns, presenting KPIs and results in a concise fashion.
Knowledgeable with ASO practices on both iOS and Google Play
Extensive experience working with Facebook, Google, Twitter, Tiktok, Apple Search, and other direct mobile channels like DSPs.
Understanding of privacy laws such as CCPA, GDPR, and managing SKAd network settings with our MMP.
Deep understanding of F2P business models and other app monetization approaches
Hands-on experience working with data to measure, analyze, and report the impact of marketing initiatives.
Intellectually curious with strong analytical skills, including demonstrated ability of performing complex data analysis and building data-driven reports.
Experience of working with development teams and media outlets to properly implement and test analytics tracking.
Strong project management skills and ability to multi-task in a fast-paced environment under tight deadlines.
Ability to analyze, draft, and share presentations to the executive team in a clear and effective manner.
Self-motivated, revenue driven and passionate about supporting SEGA in the online games space.
Outstanding oral, written and multi-cultural communication skills.
Must be detail oriented, possess good time management as well as business process management skills and be able to prioritize in a changing environment.
Ability to travel. This position requires occasional day and overnight trips away from the traditional business setting.
Active player of mobile games, able to understand the perspective of both casual and mid-core gamer.

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