Director of Marketing

New York, NY

We are looking for an experienced Director of Marketing who has the desire to make a major impact in a fast-paced, collaborative, and innovative environment. The Brand Marketing team is responsible for driving the brand forward by creating a consistent brand identity and a strong emotional connection with our current and prospective community members in order to:

  • Increase awareness
  • Improve perception
  • Drive organic growth

In this role, you will develop and lead key strategic initiatives, manage and grow a team and deliver on our core business goals. The role will operate cross-functionally - collaborating with and leading teams across the organization. Great ideas are important, but great execution is paramount.

This role is based in New York. 

What you’ll do: 

  • Own product & consumer marketing calendar, leading the marketing planning and ensuring cross-functional alignment.
  • Drive product marketing strategy – working hand-in-hand with Product to understand every aspect of product/feature updates in order to position and communicate to members and external audiences.
  • Oversee owned channels including social, website, etc.
  • Manage a team of resources, including cross-functional team members and external partners to execute on campaigns and programs flawlessly.
  • Seize cultural moments/events, leveraging them to acquire customers and attention.
  • Manage multiple critical and time-sensitive projects simultaneously, optimizing processes (and creating new ones along the way) to drive efficiency and ensure programs are executed on time and within budget. 
  • Collaborate with teams and individuals across the organization to develop top-quality creative. You’ll develop creative briefs with critical information for our creative teams and partners and provide actionable feedback and guidance throughout. 
  • Move the needle with our brand, identifying cultural flashpoints and ways in which our brand can authentically place us in the conversation. 

Who you are:

  • 8-12 years of experience, in the marketing department of a high-growth start-up, and/or established brand with proven innovation or consumer tech product.
  • Deep experience as a brand builder - positioning, messaging and comms come second nature – you excel at translating product features and benefits into compelling marketing. 
  • You’re an expert on our brand, platform, and current/prospective members. You understand the shifting competitive landscape, and our positioning within it. 
  • You’re an experienced project manager with the ability to drive initiatives end-to-end with little to no oversight. 
  • You’re a cultural connoisseur, and have an innate understanding of what resonates in culture. 
  • Excellent written communications skills; you write in a clear and concise style and you understand the importance of language in marketing. You obsess about words and understand that just a few words can have a massive impact.
  • You have a proven track record of working alongside product teams to translate product roadmap into consumer marketing campaigns and announcements.
  • Strong operational skills and leadership abilities.
  • Multiple years of experience managing more junior team members.


  • We offer great health care plans and pay the full premium for you and your family including medical, dental, and vision 
  • Generous PTO and sick leave 
  • Discounted fitness memberships
  • 401k with 4% company match after 3 months of employment 
  • Your choice of gear - from laptop to desk, we got you covered is an equal employment opportunity employer to all employees and applicants for employment and prohibits discrimination and harassment of any type. We celebrate people of all race, color, religion, age, sex, national origin, disability status, genetics, veteran status, sexual orientation, gender identity, or expression.

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