Director of Growth Marketing

Remote (United States)

Who we are

Our mission at Nylas is to turn communication into inspiration and insight. We empower over 100,000 developers and over 900 companies all over the world to access, parse, and gain insights from communications data to provide better experiences for their customers and users, all while providing top tier security and compliance. To achieve this vision, we’ve raised over $175M from Tiger Global, 8VC, ScaleUp, Spark Capital, Slack, and more.

 

We have a huge market (every company that builds software) and a massive opportunity (the world runs on communication and data). By continuing to hire exceptional people from all different backgrounds and perspectives, we have the opportunity to make Nylas one of the biggest, most successful and equitable technology companies in the world. 

 

Why Nylas

Nylas is an advocate for the well-being of our employees. We trust our employees and give them the autonomy to achieve their goals without focusing on when, where, and how they get there. We are a flexibility first workplace, but if Nylanauts want to work from an office, we have hubs in San Francisco, Denver, New York City, Toronto, and London.

 

We are also strong supporters of internal and cross-team mobility and growth. We want Nylas to be a place where anyone can be supported to grow, learn, and become the best at what they do. We’ve been named a top Startup for career growth and development by Forbes, Great Places to Work, and Comparably!

 

From our CTO + Co-Founder, Christine Spang:

“We have a number of folks on the team who started as an individual contributor and became staff level or leaders in their area. I personally love seeing people reach their full potential and become successful at Nylas.”


The Role

Reporting to and working side by side with the VP, Demand Generation, Sajag Chikarsal, this role will oversee our global digital function as well as lead the strategy, execution plan and alignment between go-to-market and routes to market in a highly collaborative way.

 

This Director will leverage intelligence, account planning, integrated campaigns, demand generation programs, ABM and experiences that delight our customers and partners. The Director will own all paid media channels, digital campaign performance, SEO, and digital conversion success. This role will partner closely with campaign marketing, regional marketing, and other marketing professionals to contribute to the pipeline/revenue growth efforts. Experience as a primary leader responsible for the ongoing expansion and optimization of a website with an in-house team is essential. It’s all about creating a connected, personalized journey for the customer and making an impact on Nylas’s next phase of growth. 


You are likely to succeed in this role having had past success in owning and delivering pipeline numbers for a high growth B2B SaaS startup in a similar stage to our own, creating and managing budgets, well versed in campaign management and channel execution, refining audience targeting, and have an uncanny ability to assemble and interpret data. As Nylas moves upstream into the enterprise, it is important for this role to build and deliver ABM strategies to increase customer acquisition and expansion in key target markets. 

 

What You’ll Do

  • Build and scale a world-class digital marketing function and demand generation function capable of delivering innovative experiences that tell the Nylas story and enhance the customer journey


Digital Marketing

  • Strategize, plan, execute, manage, and optimize end-to-end digital marketing programs with a pointed approach for attracting, engaging and delighting customers
  • Lead recommendations and implementation of new and modern digital marketing opportunities, capabilities, and tactics.
  • Manage the continuous optimization of digital marketing performance leveraging data analytics and A/B performance testing.
  • Collaborate with Sales, Sales Development, and Marketing to build programs that support our pipeline and revenue targets globally.
  • Provide digital marketing expertise and campaign execution services to regional teams.
  • Own the return-on-investment targets for all digital channels, including: paid search, retargeting and display channels, and social and progressive platforms.
  • Educate and inform leadership and broader marketing org on campaign performance, channel strategy, ad platform developments and industry trends
  • Lead digital content review and recommendations to improve conversions.
  • Partner with Marketing Operations to streamline, automate and measure all digital marketing programs.
  • Focus on conversion optimization strategies, leveraging best practices, and constantly testing ways to improve conversion rates
  • Monitor emerging trends, platforms, and formats and adjust strategy accordingly


Demand Generation:

  • Own cross-channel demand generation strategy and execution across key audience segments, personas, target geographies, and channels
  • Build and launch integrated marketing campaigns that leverage intent data, social media, email marketing, direct mail, advertising and events to reach the right buyers at the right time
  • Build and execute end-to-end demand programs to move prospects through the marketing funnel
  • Setup pipeline coverage strategies that will solve Nylas’s' future needs
  • Collaborate closely with product marketing and communications team members to develop compelling assets for new customer acquisition campaigns, demand programs including high-value offers, industry studies, videos, case studies, whitepapers/eBooks, and interactive tools.
  • Collaborate closely with the Head of SDR/BDR to scale our Outbound engine and create a repeatable framework that enables SDR’s to become successful in their first 1-2 weeks 
  • Focus on conversion optimization strategies, leveraging best practices and constantly testing ways to improve conversion rates
  • Forecast, measure, analyze and report on the impact of demand marketing activities on sales pipeline, revenue, and sales cycle length.
  • Define the end-to-end lead development process jointly with marketing and sales operations.
  • Improve ROI visibility by building a transparent and trackable metrics system that encompasses all aspects of lead generation through to revenue. Know the funnel metrics across all segments
  • Communicate with the senior leadership team on program execution, results, and impact
  • Lead relationship with Sales leadership in order to foster a partnership of trust
  • Champion alignment and collaboration with international counterparts
  • Monitor emerging trends, platforms, and formats and adjust strategy accordingly


What You’ll Bring

  • Our ideal candidate has successfully built and scaled the digital marketing and demand strategy for a similar stage high growth B2B SaaS company
  • 10+ years' experience in digital marketing and demand generation, with experience in a high growth B2B SaaS company
  • 5+ years of leading teams and marketing functions, ideally with a global scope
  • Bachelor’s degree in business, marketing, or related field, MBA or Masters degree preferred
  • Agency experience serving clients is a plus!
  • Experience with paid media channels, paid search, SEO, social, and other digital marketing capabilities.
  • Solid understanding of the martech stack and how it can be leveraged to deliver a customer first experience, such as Google Analytics, Salesforce, and Marketo.
  • Accountable for driving results with data and insights, with proven track record driving demand generation and growth. Leverages data across the funnel to inform key decisions
  • Proven track record of working cross-functionally across multiple teams, including managing third-party vendors such as agencies and contractors, as well as partnering with sales development, sales teams, and marketing managers to coordinate, communicate, and deliver offers and campaigns that resonate deeply with customers and prospects.
  • Energetic and thrives in a fast-paced, goal-oriented environment
  • Insatiable curiosity and desire to learn and grow
  • Authentic team leadership, coaching and collaboration. We work as an integrated team building great relationships inside and outside the company.
  • Exhibits strengths in strategy + execution + operations and systems. We need to be thoughtful about how the customer goes on the journey with us and synthesize insights from multiple resources and perspectives to prioritize and put action in motion. The big answers almost never come from one source.
  • Strong program management abilities with exceptional organizational skills that meets or exceeds goals, timelines, and budget.
  • Experience in planning and executing campaigns for regional teams, campaign teams, and partner teams.
  • Exhibits a passion for digital innovation, creativity, and performance
  • Exceptional written, verbal, communication, and interpersonal skills to communicate, influence, and effectively convey information at all levels of the organization.


Perks and Benefits:

  • Nylas Alumni Fund: after 3 years employment, Nylas will invest $20k into your seed round if you decide to start your own company
  • Unlimited Paid Time Off (PTO): we take this very seriously as we care about the well-being of our employees
  • Healthcare: 90% premium coverage for medical, dental and vision for you and your family
  • One Medical onsite and tele-health membership for you and dependents
  • Additional: Health and DC FSA, Life insurance, with options for STD, LTD
  • Retirement Plan: match up to 3% of annual salary for 401k or RRSP contributions
  • Education Stipend: $1k annual education & development benefit
  • Perk card: $150 per month towards health, wellness, and other perks via Assembly
  • Cell Phone: $50 per month stipend towards cell phone reimbursement
  • Fully Paid Parental Leave: 12 weeks parental leave (maternity & paternity)


Equal Opportunity Employer:

Nylas is registered as an employer in many, but not all, states/provinces. If you are not located in or able to work from a state/province where Nylas is registered, you will not be eligible for employment. Visa sponsorship may not be available in certain remote locations.

 

Nylas is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also EEO is the Law.


Not sure if this is you?

We want a diverse, global team, with a broad range of experience and perspectives. If this job sounds great, but you’re not sure if you qualify, apply anyway! We carefully consider every application and will either move forward with your application, find another team that might be better suited to your skills, keep in touch for future opportunities, or thank you for your time.

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