Director of Global Product Marketing

We strongly encourage people of colour, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, parents, and individuals with disabilities to apply. Bumble is an equal opportunity employer and welcomes everyone to our team. If you need reasonable adjustments at any point in the application or interview process, please let us know.

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Bumble is looking for a Director of Global Product Marketing to lead the intersection of product and marketing. Reporting directly to the VP, Global Marketing, you will own go-to-market strategies for new features, promoting feature adoption targeted towards retention. A strong multitasker and hands on manager, you will have a strong role in creating, executing and managing the product roadmap. You will be responsible for promoting in ways that strengthen the Bumble brand and increase monthly active users. As the voice of our users, you are in touch with relevancy and the cultural zeitgeist. You will drive cross functional efforts to launch new and enduring features that drive market share and influence product and marketing decisions to meet user needs. An experienced people manager, you will cultivate, build and advocate for the product marketing team.

Key Accountabilities:

Lead and define go-to-market efforts globally to support product launched and scaled adoption
Build marketing position and messaging, and champion the user voice in roadmap decisions
Partner with departments to better understand community needs, competitive landscape,e and consumer trends that translate into tangible hypotheses for experimentation
influence product and business decisions
Collaborate with global market leads to distill and surface market intel to shape future products
Act as a partner to the product management, design, and UX copywriting teams
Develop briefs and drive asset development for product marketing initiatives with our marketing, creative, and design teams to fuel brand, lifecycle and acquisition channels
Support the culture of marketing as a mission and data driven, user-centric organization
Grow user base and revenue

Experience We Are Looking For:

Proven consumer product marketing experience, having led entire product development cycle from concept to introduction and global PMM teams and projects
Demonstrated ability to think strategically and to translate conceptual initiatives into detailed operating plans with the support of, and for execution across, multiple internal teams
Dedicated history of hands-on style of working and management, willing to roll up sleeves and work with teams versus delegating to others
Natural communicator who effortlessly takes complex technology solutions and crafts simple, powerful and compelling audience specific propositions
Experience flexing project management skills to prioritize tasks and align across teams
Proven track record in identifying and targeting multiple customer segments with bespoke positioning and marketing content
Experience in managing multiple stakeholders with competing priorities, working with them to align and gain approval for the product / solution roadmap
Driven to support the business to grow user base & revenue
Experience working cross-functionally as the center of excellence for all things product marketing-related within a marketing team

About You:

You are a go-to-market expert
You have a passion to position, message, and bring to life features that are joyful and simple to use
You have a deep understanding of the competition and ecosystem in the marketing sphere
You have an in-depth and empathic understanding of users’ problems, needs and desires
You possess a desire to drive product innovation
You have strong analytical and quantitative skills, and are impact driven, with a strong understanding of KPIs and performance analysis
You are a thoughtful and inspiring people manager with a collaborative and team-first working style
You care deeply about Bumble’s mission and values

With over 600 staff in 10+ countries all working remotely during the time of COVID-19, we’ve worked hard to adapt and support our teams during this challenging time, including:

Flexible working hours
Streaming free, live yoga & meditation sessions each week, as well as a full weekly timetable of free online exercise classes
Random Coffee’ - connecting staff across the globe in pairs once a week to get to know each other over a video chat
First Fridays’ - meal delivery for a remote lunch with your team once a month
Employee Support Fund for those whose households are experiencing financial hardship due to COVID-19
Written resources to guide employees through this challenging time
You will also be taken through a fully digital onboarding process!