Director of Global Integrated Marketing

We strongly encourage people of color, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, parents, and individuals with disabilities to apply. Bumble is an equal opportunity employer and welcomes everyone to our team. If you need reasonable accommodation at any point in the application or interview process, please let us know.

In your application, please feel free to note which pronouns you use (For example - she/her/hers, he/him/his, they/them/theirs, etc).

Bumble is looking for a Director of Global Integrated Marketing to lead strategic marketing plans and roadmaps across all key markets and brand moments. Reporting directly to the VP, Global Marketing, you will own integrated plans for both always on and campaign-based marketing efforts in support of global brand health and growth. You are an experienced marketer who is passionate about building brands and is experienced in developing and executing insights-driven brand and consumer marketing plans that move hearts and minds. You will be the bridge between the global and local brand marketing teams, and responsible for the development and execution of large scale campaigns and brand moments across the world. You will partner with local teams to ensure local relevance and execution with excellence.

This is a foundational role within the Bumble global marketing organisation, and you are excited to play a critical role in the global development of the Bumble brand. You will be expected to apply analytical rigor, a deep understanding of consumer and country-level market dynamics, and the right mix of brand and product knowledge to deliver effective marketing plans that truly move the needle.

Key Accountabilities:

Lead the development of campaigns and go-to-market strategies for our global brand campaigns and tentpole moments - that meets our short and long-term business goals
Inform our overall global marketing strategy based on the performance of media and creative landscapes in key markets
Partner closely with the teams listed below to identify opportunities and deliver integrated marketing campaigns: Product Marketing, Regional Marketing, Partnerships, Consumer Insights, Decision Science, Communications, Media and Advertising Agencies, and Growth Marketing
Track performance of campaigns to provide data-backed insights to optimize campaigns and find new opportunity areas based on best practices and shared learnings
Track and measure campaign success [consumer data and subscription funnel data] with regular quant-driven check-ins with leadership
Prepare presentations and clearly communicate findings from initiatives to management and to the broader organization

Experience We Are Looking For:

Proven track record managing and executing large scale marketing campaigns and long-term brand building through a diverse media mix
International experience and knowledge about diverse cultural, social and business landscapes
Demonstrated experience utilizing consumer research and data to drive actionable insights to develop marketing strategies and plans
Experience in leading large multi-million dollar campaigns. Leadership experience with an understanding of communications and media planning
Demonstrated experience working with media and creative agencies
A track record in developing compelling consumer communication and creative, playbooks, strategy docs and a shared company calendar
Experience driving customer acquisition and revenue growth through the implementation of digital and traditional media strategies
Demonstrated experience influencing cross-functional teams & building collaborative partnerships with product partners and other cross-functional teams
Experience managing multiple campaigns at the same time, and working with multiple internal and external teams to ensure programs are launched seamlessly, and to the highest impact
Experience in managing multiple stakeholders often with competing priorities, working with them to align and gain approval for the product / solution roadmap

About You:

Strong analytical and quantitative skills
Data and impact driven, with a strong focus on KPIs and performance analysis
Hands on style of working, willing to roll up sleeves and work with teams versus delegating to others
You have a history and familiarity with consumer tech, products, and markets
Natural communicator who effortlessly takes complex technology solutions and crafts simple, powerful and compelling audience specific propositions
Strong project management skills to prioritise tasks and align across teams
Inspiring and thoughtful people manager
A collaborative team advocate
You care deeply about Bumble’s mission and values

COVID-19

With over 600 staff in 10+ countries all working remotely during the time of COVID-19, we’ve worked hard to adapt and support our teams during this challenging time, including:

Flexible working hours
Streaming free, live yoga & meditation sessions each week, as well as a full weekly timetable of free online exercise classes
Random Coffee’ - connecting staff across the globe in pairs once a week to get to know each other over a video chat
First Fridays’ - meal delivery for a remote lunch with your team once a month
Employee Support Fund for those whose households are experiencing financial hardship due to COVID-19
Written resources to guide employees through this challenging time
You will also be taken through a fully digital onboarding process!

Please apply by submitting your resume along with a cover letter explaining your potential impact on Bumble and why you’re the ideal candidate for this role! As growth is one of our core values, the ideal candidate will be able to strategically make data-driven decisions to drive Bumble's success and growth.

To learn more about life at the Bumble Hive, click here: https://thebeehive.bumble.com/careers/

Applicants are expected to have current work authorization in the country that the role is located.