Director, Marketing Communications

Stamford, CT

The Director of Marketing Communications is responsible for Marketing Retention strategy to support company vision and objectives. Accountable for lifecycle management, segmentation and customer journeys. This person will create the strategic roadmap, plans and will drive the implementation of those plans.


Actively and consistently support all efforts to simplify and enhance the customer experience

Oversee and direct teams in the development of Marketing, Retention and customer experience strategies (e.g, Video, Internet, Voice, Mobile). This includes specialty and strategic programs

Lead the execution of lifecycle marketing strategies and programs; using data driven ideation, test and rapidly iterate framework

Continually evaluate customer behavior and uncover opportunities and influence strategies and tactics

Be the expert on the customer journey and the behavior of all audiences

Distill core components of complex problems into succinct and easily understood solutions

Responsible for churn and save metrics to inform and create campaigns

Must have the ability to work independently and navigate / manage through ambiguity

Liaison with all cross-functional teams including, Engineering, Legal, Government Affairs, Product, Programming, Customer and Field Operations

Support Marketing Communicatons, Product and Programming activity

Owns relative vendor relationships. Oversight of automation and changes to the experience

Responsible for managing the budget, reforecast, expense tracking and accrual process

Cultivate team and its members. Align activites with company vision and provide appropriate guidance and direction


Skills/Abilities and Knowledge

  • Ability to read, write, speak and understand English
  • Ability to analyze and interpret data
  • Ability to communicate with all levels of management & company personnel as well as in public forums
  • Ability to perform business negotiations
  • Ability to communicate orally and in writing in a clear and straightforward manner
  • Ability to plan, prioritize and organize effectively
  • Ability to handle multiple projects and tasks
  • Ability to maintain confidentiality
  • Ability to make decisions and solve problems while working under pressure
  • Ability to simultaneously manage several projects
  • Ability to show judgment and initiative and to accomplish job duties
  • Ability to use personal computer and software applications (i.e. word processing, spreadsheet, etc)
  • Ability to lead large, cross-functional teams in order to achieve business goals and results
  • Proficiency with Word, Excel, PowerPoint and database management
  • Requires strategic thinking, deep analytical, and executive presentation/ communication skills
  • Good organizational and office management skills
  • Excellent cognitive and communication skills
  • Excellent analytical skills
  • Strong business sense and sense of urgency to achieve business results


Undergraduate degree required / MBA preferred

Prefer technical degree related to the telecommunications field, individual coursework related to telecommunications field, attendance of telecommunications seminars

Related Work Experience

  • Experience leading large, cross-functional teams - 8+ years
  • Demonstrated achievement of business goals/results - 8+ years
  • Experience managing multiple projects/tasks concurrently - 8+ years
  • Experience Consumer Product management - 7 years
  • Related industry experience - 7 years
  • Proven strong interpersonal relationships required
  • Cable, Internet, Mobile and/or Web 2.0 industry experience required
  • Extensive Product Management, material P&L accountability, and/or Corporate Strategy experience


Office Environment

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