Director, Marketing Communications

Stamford, CT

The Director of Marketing Communications is responsible for Marketing Retention strategy to support company vision and objectives. Accountable for lifecycle management, segmentation and customer journeys. This person will create the strategic roadmap, plans and will drive the implementation of those plans.

MAJOR DUTIES AND RESPONSIBILITIES

Actively and consistently support all efforts to simplify and enhance the customer experience

Oversee and direct teams in the development of Marketing, Retention and customer experience strategies (e.g, Video, Internet, Voice, Mobile). This includes specialty and strategic programs

Lead the execution of lifecycle marketing strategies and programs; using data driven ideation, test and rapidly iterate framework

Continually evaluate customer behavior and uncover opportunities and influence strategies and tactics

Be the expert on the customer journey and the behavior of all audiences

Distill core components of complex problems into succinct and easily understood solutions

Responsible for churn and save metrics to inform and create campaigns

Must have the ability to work independently and navigate / manage through ambiguity

Liaison with all cross-functional teams including, Engineering, Legal, Government Affairs, Product, Programming, Customer and Field Operations

Support Marketing Communicatons, Product and Programming activity

Owns relative vendor relationships. Oversight of automation and changes to the experience

Responsible for managing the budget, reforecast, expense tracking and accrual process

Cultivate team and its members. Align activites with company vision and provide appropriate guidance and direction

REQUIRED QUALIFICATIONS

Skills/Abilities and Knowledge

Ability to read, write, speak and understand English
Ability to analyze and interpret data
Ability to communicate with all levels of management & company personnel as well as in public forums
Ability to perform business negotiations
Ability to communicate orally and in writing in a clear and straightforward manner
Ability to plan, prioritize and organize effectively
Ability to handle multiple projects and tasks
Ability to maintain confidentiality
Ability to make decisions and solve problems while working under pressure
Ability to simultaneously manage several projects
Ability to show judgment and initiative and to accomplish job duties
Ability to use personal computer and software applications (i.e. word processing, spreadsheet, etc)
Ability to lead large, cross-functional teams in order to achieve business goals and results
Proficiency with Word, Excel, PowerPoint and database management
Requires strategic thinking, deep analytical, and executive presentation/ communication skills
Good organizational and office management skills
Excellent cognitive and communication skills
Excellent analytical skills
Strong business sense and sense of urgency to achieve business results

Education

Undergraduate degree required / MBA preferred

Prefer technical degree related to the telecommunications field, individual coursework related to telecommunications field, attendance of telecommunications seminars

Related Work Experience

Experience leading large, cross-functional teams - 8+ years
Demonstrated achievement of business goals/results - 8+ years
Experience managing multiple projects/tasks concurrently - 8+ years
Experience Consumer Product management - 7 years
Related industry experience - 7 years
Proven strong interpersonal relationships required
Cable, Internet, Mobile and/or Web 2.0 industry experience required
Extensive Product Management, material P&L accountability, and/or Corporate Strategy experience

WORKING CONDITIONS

Office Environment