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Director, Marketing

Los Angeles, CA

At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we know that each talent makes our collective bolder and brighter. We are guided by four core principles that underpin everything we do across all our diverse businesses:

  • Music is Everything: Music is our passion, and we can never get enough. Tastes, trends, and tech will change, but great artists and songwriters will always be our driving force.
  • Global Growth, Local Expertise: Music is a global language. Through communication and collaboration, our success can come from anywhere and translate everywhere.
  • Innovation and Insight: Pushing the boundaries requires the best information and the boldest imagination. We use both to create the future.
  • Empowered by People: Like the artists we serve and the music they make, our differences make us stronger. This is a place where every talent can belong and build a career.

We remain committed to Diversity, Equity, and Inclusion. We know it fosters a culture where you can truly belong, contribute, and grow. We encourage applications from people of any age, gender identity, sexual orientation, race, religion, ethnicity, disability, veteran status, and any other characteristic or identity.

Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.

A little bit about our team:

The Marketing department is the chief holder of information on the status of an individual project (record or dvd) scheduled to be released into the marketplace. Primary focus lies in discovering effective advertising avenues, market research, dissemination of useful information to fellow staff members and partner labels as well as spearheading front-line campaigns from ideation through to the post-mortem phase that yield positive returns for the label (driving consumption & increasing market share).

Your role:

As a Director of Marketing at Warner Records, you will report in to the EVP of Marketing & Artist Development for all genres at the label. This position is based out of the company’s Headquarters in downtown Los Angeles. You will play an integral part in defining Warner Records reputation and cultural relevance within the world of Pop as well as Latin-leaning music – further solidifying our position as a world-class record label!

Here you’ll get to:

  • Develop, create, & execute marketing plans on assigned projects, in partnership with all Warner Records departments that yield intended results & add to the growth and heightened establishment of Warner Records within the marketplace
  • Set specific project goals in collaboration with all departments (i.e. revenue targets, social reach, cultural impact, etc.) – continuously updating the company on the status of these goals & expectations
  • Lead, implement, and generate strategies around artist positioning within the marketplace, content creation, release timing, general creative direction, etc.
  • Act as the primary link between the artist, their management team & Warner Records for all day-to-day marketing issues and concerns
  • Review efforts in real-time, using data that leads to actionable conclusions to reach noted goals
  • Coordinate artist schedules in conjunction with artist development (tour marketing) for special events, promotional visits, performances, content shoots, etc.
  • Develop project budgets in conjunction with the Finance Team & Department Heads; manage spend & ensure fiscal responsibility
  • Help develop strategic partnerships for our artists/projects within various realms such as sports, lifestyle spaces, etc.
  • Stay abreast of the latest marketing trends & developments – for potential inclusion and incorporation across various campaigns

About you:

  • Self-motivated, team player who possesses a passion for music
  • Critical thinker who is forward-thinking, nimble, and flexible in their approach
  • Problem solver who can make detours in the execution of a task as required
  • Proactive self-starter with an undeniable follow-up game
  • Effective written & verbal communicator
  • Experience in developing and executing marketing plans, content conceptualization, and strategy ideation
  • Analyze and process data to present key, actionable takeaways to appropriate personnel

We’d love it if you also had:

  • 4-year Undergraduate Degree
  • You are based in the Los Angeles Metropolitan Area
  • At least 5+ years of Marketing Experience
  • Proficiency in Google Suite (Docs, Sheets, Slides, etc.)

About us:

As the home to 300 Elektra, Asylum, Atlantic, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world’s premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalogue of more than one million copyrights worldwide. Redefining what it means to be a music company in the 21st century, our consumer brands include trend-setters like UPROXX, Songkick, HipHopDX, and EMP. We’re the home to WMX – the next generation services division that connects artists with fans and amplifies brands in creative, immersive, and engaging ways – and Alternative Distribution Alliance (ADA) – the ground-breaking global distribution company for independent artists and labels.

Together, we are Warner Music Group: Music With Vision & Voice.

Love this job and want to apply?

Click the “Apply” link at the top of the page, or apply directly with your LinkedIn. Applying with LinkedIn will import all of the information you put in your profile, but will still allow you to upload a resume and cover letter.

Don’t be discouraged if you don’t hear from us right away. We’re taking our time to review all resumes, and to find the best people for WMG.

Thanks for your interest in working for WMG. We love it here, and think you will, too.

Salary Range: $100,000 to $120,000 Annually

Salary ranges are included for job postings where required by law. The actual base pay is dependent upon many factors, such as work experience and business needs. The pay range is subject to change at any time dependent on a variety of internal and external factors.

WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race, religious creed, color, age, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, marital status, medical condition as defined by state law (genetic characteristics or cancer), physical or mental disability, military service or veteran status, pregnancy, childbirth and related medical conditions, genetic information or any other characteristic protected by applicable federal, state or local law.

Copyright © 2023 Warner Music Inc.

Links to relevant documents:

2024 Benefits At A Glance final.pdf | EVerify Participation Poster.pdf | Right To Work .pdf

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