Director, Global Integrated Media

Become part of the Converse Team

Converse is a place to explore potential, break barriers and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Converse, it’s about each person bringing skills and passion to a challenging and constantly evolving world to make things better as a team.

If You Get People, You’re Our People

Sure, there’s a whole science behind marketing. But behind that is real people. With needs and wants and quirks and dreams. And we need someone who gets people, who knows how to find our people. The creators, thinkers, and rebels who find themselves at home putting on some Converse. You’re the one that shows them we’re the same. You’re the connector.

WHO WE ARE LOOKING FOR

Global Media is the art and science of activating our stories and engaging the right audience, at the right time, across the Paid Media Ecosystem. Amplifying Converse’s impact through creative synergies, unlocking platforms and advancing technology at the pace of our Consumers. Tasked with constantly evolving our presence on existing and new platforms to drive brand distinction and business impact.

The Global, Integrated Media Director is a strategic leader within Converse’s Global Brand Marketing org. You bring a deep understanding of the Gen Z consumer, their lifestyle, how they engage/shop online, and how Converse can best serve them through the media ecosystem.

This role will drive the Global Paid Media strategy across Brand and Business objectives, acting as the center of excellence and hub for Converse. Connecting with our consumers through brand campaigns, purpose moments, and product stories that position Converse as a Youth-oriented, creative lifestyle brand.

You are a results oriented teammate, who will obsess the business, values the importance of consumer insights, and will drive Global/ Geo Paid Media excellence. You appreciate the creative process – obsessing how we story-tell across channels and will marry the best processes with radical innovation. 

You have extensive experience in fueling brand impact, enabling full-funnel journeys, and collaborating on marketing technology integration. 

The ideal candidate is a leader with vision, a digital evangelist, a strategic problem solver and a consumer advocate. Driven by curiosity, eager to drive innovation, and continuing to position Converse as a category leader.

WHAT YOU WILL WORK ON

The Global, Integrated Media Director will have a leadership role within the Global Marketing Organization and will be critical in defining Paid Media Strategies that will drive Converse’s connection with Gen Z and continued brand growth.

You will be responsible for leading across the marketing org to drive Paid Media futurist. You will drive alignments between Global/Geo teams. This is a critical position that will contribute to Converse’s continued evolution as a sophisticated, creatively driven, consumer-focused, high-growth brand.

• Be a 360-media champion, creating Global Strategy Frameworks for Brand Voice & hero Brand Stories on a seasonal basis.
• Point of contact for Global Media Agency, driving process and executional excellence between with Geos.
• Lead the way on large-scale marketing/media partnerships; owning full lifecycle and support plans.
• Partner with Geo leads and agencies to deliver competitive insights, media audience segmentation exercises, scenario plans, and industry/cultural trends across four geographies.
• Inform Global Creative Briefs & Content Development to push Converse’s digital story-telling forward; demonstrating the best execution, native features, and centralizing input from Geo teams to boost creative adoption.
• Collaborate & champion the enterprise’s platform and partner relationships, acting as the Global lead, spearheading JBPs, beta opportunities, mar/adtech integrations, and enabling best-in-class executions.
• Brief and implement ad hoc Global owned content amplification and partnership plans.
• Be on the forefront of Digital Innovation/Media Landscape, offering new insights on how to drive new forms of consumer engagement (ex. AR).
• Partner in evolving Converse’s Paid/Owned/Earned ecosystem, driving borderless harmonies to accelerate impact with Gen Z.
• Monitor Integrated Media progress across Marketing, acting as a leader with vision and integrator with all team members throughout the season.
• Drive a centralized reporting cadence to deliver insightful campaign statuses for hero initiatives.
• Participate in budget forecasting, scenario planning, and implement ruthless budget management.

WHO YOU WILL WORK WITH

Serve as an integral leader within the Global Marketing Org and Geo Brand Marketing to lead and implement an integrated Paid Media offense.

You will work cross-functionally with key partners across Brand Management, Brand Creative, Global Organic Social, Geo Brand Marketing, Digital Direct, and Analytics. The role will require consistent collaboration, partnership and consensus across the enterprise.

WHAT YOU BRING

• 10+ years of Paid Media or Digital Marketing experience, Agency or Brand side.
• Proven track record activating impactful Global/Geo paid media campaigns, driving desired brand and/or business outcomes.
• Expertise across major digital platforms and curiosity for the next.
• Ability to identify key metrics to drive success, measure KPIs, synthesize/socialize understanding and drive initiatives to completion.
• Excellent communication, collaboration, negotiation and planning skills; demonstrated success in influencing & communicating ideas to various business partners.
• Experience thriving in a fast-paced, high growth environment.
• Nimble and flexible with regards to changing priorities & business needs.
• Collaborative, energetic and hands-on great teammate.
• Proactive, with a strong sense of ownership and accountability.
• Bachelors degree or equivalent combination of education and experience.

Converse is more than a company; it’s a worldwide advocate for self-expression. This belief motivates our employees, permeates our working environment and inspires our products. No two of us look or think exactly alike. We are each one-of-a-kind. Individually and as a culture, we have the freedom to create and grow professionally. Generous benefits packages only sweeten the experience. From Boston to Shanghai, from Brand Design to Finance, Converse is a brand that celebrates the unique and creative people of the world. Together, we’re different.